INTRODUCING THE COBRA S2 MAX IRON AND IRON-HYBRID SETS

Award-winning iron and iron-hybrid integrated sets promote maximum forgiveness, accuracy and distance

CARLSBAD, CA (March 19, 2010) - Cobra Golf unveils the new high-performance Cobra S2 Max in both iron and iron-hybrid integrated sets. While both sets are designed for maximum forgiveness and high launch for mid- to high-handicap players, the S2 Max Iron-Hybrid Set features Baffler-style hybrids that provide proper distance gapping throughout the set for players who prefer hitting forgiving hybrids over long irons.

"The new Cobra S2 Max Irons and Iron-Hybrid Set are truly the ultimate in super game-improvement clubs," said Brian Zender, General Manager of Cobra Golf. "The combination of the Baffler-inspired hybrids and low-profile, wide-sole irons in the S2 Max Iron-Hybrid Set provides superior forgiveness and accuracy. The iron-hybrid set is also designed to provide consistent distance gaps to promote reliable distance from each club in the set. The fact that the Cobra S2 Max line received a Gold Award in the 2010 Golf Digest Hot List is a testament to its superior performance and forgiveness. The S2 Max was also named category leader for Look, Sound and Feel, which speaks to the quality of these game-improvement clubs. Golfers will experience the highest level of forgiveness that Cobra offers and will play with more confidence from the fairway and rough."

COBRA S2 MAX IRON-HYBRID SET
For golfers who prefer the increased forgiveness of hybrids to hit long shots, the Cobra S2 Max Iron-Hybrid Set is offered with hybrids as long-iron replacements. The Baffler-style hybrids are ideal for mid- to high-handicap players seeking maximum forgiveness in a set. The clubface features Cobra's exclusive 9 Point Face Technology, which helps increase ball speeds on shots hit across the face. The iron-hybrid set offers consistent distance gapping from one club to the next throughout the set, so the transition from iron to hybrids provides consistent, reliable distances.

"The Cobra S2 Max Iron-Hybrid Integrated Set has been specifically designed and tested to achieve correct and consistent distance gaps between clubs," said Tom Preece, Vice President of Research & Development for Cobra Golf. "The set comes pre-customized with hybrids and irons, so players don't have to choose which irons need to be replaced by hybrids. In addition, the hybrids were designed utilizing the technology of our No. 1-selling Baffler hybrid and provide the superior forgiveness, accuracy and versatility that mid- to high-handicap golfers desire."

9 Point Face Technology:

• 9 Point Face Technology offers improved forgiveness and accuracy across the clubface due to a larger sweet zone.

Low-Profile Irons with Baffler-Style Hybrids:

• Wide-sole, low-profile irons increase forgiveness and provide high launch. Deep-face hybrids provide a large sweet zone and high MOI for maximum forgiveness.

Consistent Distance Gapping:

• From long hybrids to short irons, the S2 Max Iron-Hybrid Set is designed to provide consistent and reliable distances from one club to the next.

The Cobra S2 Max Iron-Hybrid Set is available in two sets for men, along with Women's and Seniors'/Lite:

• Men's Graphite set includes 3/H, 4/H and 5/H hybrids, and 6-PW irons, featuring Aldila DVS-HL shafts ($776 SRP).
• Men's Steel set includes 3/H and 4/H hybrids with Aldila DVS-HL shafts, and 5-PW irons with FST steel shafts ($632 SRP).
• Women's and Seniors'/Lite sets include 4/H, 5/H and 6/H hybrids, 7-PW, and SW irons with Aldila DVS-HL graphite shafts ($776 SRP).

Gap and sand wedges are also available separately for any version of the set. All clubs have Golf Pride grips.

The Cobra S2 Max Iron-Hybrid sets are shipping to golf retailers now.

COBRA S2 MAX IRONS
The Cobra S2 Max Irons offer improved forgiveness, accuracy and distance for super game improvement. An expanded sweet zone – from Cobra's exclusive 9 Point Face Technology – helps generate consistent ball speed across the entire clubface. The cavity back design complements the wide-sole, low-profile design in this set, to promote maximum forgiveness and a higher launch.

9 Point Face Technology:

• 9 points face technology creates an expanded sweet zone that promotes consistent power with improved forgiveness and accuracy.

Wide-Sole, Low-Profile Design:

• The wide sole and low-profile design shift the Center of Gravity (CG) low and back to improve launch characteristics and maximize forgiveness, while a contoured sole improves turf interaction for more consistent shots from any lie.

The Cobra S2 Max Irons are available in men's high-launch Aldila DVS-HL graphite shaft as well as and lightweight FST steel shafts (4-PW, GW) and women's and seniors' Aldila DVS-HL graphite shafts (5-PW, GW, SW) – with Golf Pride grips.

The Cobra S2 Max irons are shipping to golf retailers now, with a suggested retail price of $500 for steel and $630 for graphite.

S2 Max Iron Men's	S2 Max Iron Women's	S2 Max Hybrid Men's	S2 Max Hybrid Women's
S2 Max Grip	S2 Max Shaft

For more information about the Cobra S2 Max Irons and Cobra S2 Max Iron-Hybrid Integrated Set, visit   www.cobragolf.com,

For all you real estate developers, here is some Interesting info.

According to a recent study by The Golf Research Group—an independent provider of business information for the golf industry— a developer’s choice of golf course architect has enormous impact on the sales performance of real estate surrounding a golf course. 

Large land developments that include golf sell at a 70% higher premium per square foot and sell twice as quickly as those without golf. But in its extensive study of 1,200 U.S. golf real estate projects over a ten-year period, The Golf Research Group also discovered that not all golf is created equal. The group’s report shows that the real estate value of golf projects averages $49 million. But when one of the top ten golf course architects is involved value rises to $90 million, an 84% increase. 

And if that architect is Robert Trent Jones II (RTJ II), the value climbs even higher. The report states, “The Robert Trent Jones II name is the most valuable brand, delivering an average value per project of $114 million—a 232% premium over the average project—or again, to put it simply, the Robert Trent Jones II name adds an additional $65 million . . . Homes on Robert Trent Jones II courses showed the highest appreciation in value over the ten-year period, delivering a 356% gain.”

The Golf Research Group study also suggests that RTJ II’s recent work is among its best, stating, “Today the Robert Trent Jones II name is the most powerful brand in the business. It continues to gain power as a result of a recent series of masterworks such as Chambers Bay and The Patriot in the U.S.; Lübker Golf Resort and The Scandinavian in Europe; and Rainbow Hills and Sky Hill in Asia.”

The Big idea is Back. imagine a putter so revolutionary that it could improve your stroke. imagine a putter that puts your mind at ease. imagine a putter that will change the way people think about putting forever. The Big idea is Back. Relentless innovation and exploration are crucial to making products that revolutionize the game. Odyssey has made this a habit with our insert technology, the 2-Ball design and progressively shaped putters. it’s with a rebellious and independent flair for design and a dedication to the science of putting that allows us to continue giving golfers cutting edge putters that put the ball in the hole more often.

• Visible Face Alignment - Allows the golfer to clearly see if the face is square to the target line without the shaft impeding the line of sight. This provides an unprecedented visual aid, lining up putts to the target line for precision accuracy.
• Forward Press Stabilization - A hands forward position without de-lofting promotes an upward stroke into the ball. The shaft position also helps create a stable, straight line with the leading arm so the wrists are less likely to break down during the stroke. The ascending stroke imparts topspin faster, generating true roll. The position of the hands also encourages a longer and lower follow-through for better consistency.
• Stroke Balance - Balancing the putter on the axis of the putting stroke promotes a fluid, stable stroke path that is more consistent, accurate and leads to better distance control.

Tiger Woods said Tuesday he will return to golf next month at the Masters, ending a four-month hiatus brought on by a sex scandal that shattered his image as the gold standard in sports.