Carlsbad, Calif. (Oct. 11, 2016) Cobra Golf, a leader in golf club innovation and technology, today introduced its most groundbreaking and versatile iron family yet, further expanding the offering of clubs under the revered KING name. The new KING F7 set of irons, along with COBRA's first-ever F7 ONE LENGTH set provides golfers with optimized performance, distance, forgiveness and control of every shot.
"The 2017 iron offering is COBRA's most innovative and exciting yet," said Tom Olsavsky, Head of R&D for COBRA Golf. "Not only have we improved our progressive sets this year, but we are introducing our first-ever ONE LENGTH option that will help to bring more consistency and simplicity to the game of golf for all players. In 2017 we will truly have an innovative, high-quality iron solution for every type of player."
The 2017 KING irons offering is headlined by the KING F7, which builds upon the popular KING F6 model that introduced the ultimate progressive set to the market. The KING F7 irons incorporate COBRA's patented TECFLOTM technology to deliver a set that utilizes advanced cavity construction to optimize the performance characteristics of each iron. A new PWRSHELLTM face introduces a thinner face and sole structure that increases the Sweet Zone and delivers distance, precision and forgiveness. TECHFLO along with a new Thin, Optimized and Personalized (T.O.P) polymer medallion badge that is lighter than steel, allows the CG to be moved lower to create even more distance and forgiveness. Additionally, CNC milling improves groove structures in these irons to deliver maximum spin and trajectory control throughout the set. Using our proven Progressive Spin Technology we've combined progressive grooves and CNC milling to deliver maximum spin for each iron type.
A full hollow design with PWRSHELL face insert in the long irons (3-5) delivers low CG with an extremely responsive face for easier to hit, high-flying long irons. In the mid irons (6-7), a half hollow design combined with PWRSHELL technology delivers optimal CG for more precise, easy-to-hit clubs, meaning more greens-in-regulation. The scoring irons (8-PW) utilize a traditional cavity back design with wedge spaced grooves for added spin and more control to attack the pins. Finishing out the KING F7 set is a specialty wedge design that provides added versatility and enhanced shot control greenside in the sand and gap wedges.
Available in both right-hand and left-hand, The KING F7 (MAP: $699 - 7-piece steel set (5-GW) (graphite available for $799 through custom only); $799 combo set steel - 4-5h + 6-GW; $899 - combo set graphite - 6-GW+ 4-5h;) irons are offered stock with Lamkin REL-Black grips and in either a Fujikura Pro 63i (graphite - stiff, regular, lite) or True Temper King F7 (steel - stiff and regular) shaft option.
The F7 Irons for women ($899 - 7-GW + 4-5h, 5-6h) feature the same innovative technology in the men's irons, including TECFLOTM construction, PWRSHELL face, Progressive Spin Technology and premium chrome plating for a nice finish and durability. The ladies stock combo set comes available with two hybrids and five irons. They feature COBRA Lamkin REL silver/pink or black/blue grips and graphite Fujikura Pro 55i.
The men's KING F7 ONE LENGTHTM irons make their debut as COBRA's first ever single-length iron set. Inspired by the brand's relationship with rising PGA TOUR star, Bryson DeChambeau, KING F7 ONE utilizes a similar TECFLOTM construction as the KING F7 along with PWRSHELLTM Faces and T.O.P. Technology. However, the KING F7 ONE features constant length irons that have been re-engineered for 7-iron length and weighting throughout the set, and are designed with optimized geometry to produce consistent trajectory and distance gapping from long irons to wedges. In fact, COBRA's research shows that across the board players testing KING F7 ONE irons improved in accuracy, with tighter distance and dispersion variation from shot-to-shot, leading to increased confidence and better iron play. In addition, the clubs one-length design simplifies the set-up for one swing through the set leading to more centered club face impacts. Beyond long irons and approach shots, COBRA testing demonstrated improved short-game performance with the single-length set, due to the simplicity of set-up and execution.
"I approach the game of golf a lot differently than most, primarily from a scientific standpoint," said DeChambeau. "I have a more technical, unique swing than many other players, but there is a misconception that single-length irons are only for a single-plane swing like mine. That is simply not true. Regardless of how you swing and what your skill level is, you can benefit from the simplicity of a constant length set of irons. I am proud to be at the forefront of this with COBRA as preliminary research has shown that single-length sets can make the game easier and more enjoyable for players of all swing types."
The KING F7 ONE (MAP: $699 steel; $799 graphite through custom only) will be available in both right-hand and left-hand versions, in steel stiff and regular flex, and graphite stiff, regular and lite flex, and will feature a 5-GW standard set make-up. They are offered with Lamkin REL-Blue grips with red and white accents and in either a Fujikura Pro 63i (graphite) or True Temper King F7 (steel) shaft option.
For more information on the entire KING family of products, visit cobragolf.com
Carlsbad, Calif. (Sept. 19, 2016) - Cobra Golf, a leader in golf club innovation and design, today reintroduced its famed KING Oversized irons featuring COBRA's largest iron head and the brands largest Sweet Zone ever. The oversized profile coupled with improved performance technologies deliver an easy to hit iron built for explosive distance without sacrificing forgiveness or control.
"At COBRA Golf we are excited to bring back the KING Oversized set, and introduce our first iron that is at the USGA's COR Limit," said Jose Miraflor, Sr. Director of Product Marketing, COBRA Golf. "The oversized head will provide golfers with even more speed and distance from center and off-center."
COBRA Golf released its first set of Oversized irons in 1994 and they quickly became the performance standard and the game's best-selling irons from 1995-1996. Now, the new and improved KING Oversized irons are once again poised to be true game-changers.
Featuring an all new PWRshell face technology, which helps to lower and center CG (Center of Gravity), and provides a thinner, lighter face and sole structure, delivering higher ball speeds across the face for more distance. A full-hollow body construction throughout the set, delivers a soft, yet solid sound for higher launch and improved consistency. Additionally, a 100% milled face improves groove structures for maximum spin and trajectory control, while progressive spin technology delivers optimum spin performance throughout the set. V-grooves on the 4-6 irons reduce spin for more distance, U-grooves on the 7-PW increase spin for more controlled shots into greens, and wedge spaced grooves on the GW and SW produce extra spin for scoring around the green.
Multi-material cavity construction with a new aluminum medallion badge saves weight that is then positioned by high density tungsten weighting in the toe, creating the low and centered CG in an oversized head. A premium nickel chrome finish provides long-lasting durability and smooth aesthetics.
"Really the key to distance is lower CG, which is a big challenge when you create a larger iron," said Miraflor. "Our multi-material cavity construction and strategically placed tungsten weighting in our KING Oversized irons allows us to place CG lower, which ultimately delivers more speed and higher launch."
The Oversized iron set in RH or LH, available November 4, 2016 in store and at cobragolf.com/oversized, is comprised of 8 irons (4-GW) available in steel ($999) in stiff and regular flex or graphite ($1,099) in stiff, regular and light flex. The irons feature a black Lamkin Ace Crossline grip and come stock with a UST Recoil 460 ES graphite shaft or a True Temper XP 85 steel shaft.
For more information on the entire KING family of products, visit cobragolf.com
The new Titleist 917 metalwoods family of drivers and fairway woods is replete with technology enhancements, but all those features really serve one purpose: To make it more likely that a player will find a club that matches up with his tendencies and enhances his capabilities. In other words, optimizing the perfect fit one player at a time.
The key feature that pushes the Titleist 917 drivers and fairways to a new level of optimizing individual performance is a weight cylinder that can be oriented in the sole to alter the center of gravity and affect trajectory, direction and how a player squares the face at impact. Dubbed “SureFit CG,” this unique take on movable weight technology came directly from the experience of Titleist’s research and development team with its extensive tour staff.
“We discovered that about 30 percent of our tour players were customizing the center of gravity location by using a light flat weight and using hot melt,” said Stephanie Luttrell, director of Titleist metalwood development, who equated the more precise level of weight movement of the SureFit CG system vs. hotmelt with the same level of precision in the company’s 16-way adjustable hosel vs. simply bending the hosel by hand.
“If 30 percent of the world’s best players are needing help in terms of manipulating the center of gravity to get their face to square up appropriately for them, then there’s a huge potential for the golfing public,” Luttrell said.
The weight system, which features both a neutral weight and a draw-fade weight that is heavier on one end, is uniquely positioned at an angle in the sole to promote better spin consistency for the draw and fade positions, encouraging a little more spin in the draw setting, while minimizing spin in the fade setting. It’s all part of a measured approach to the idea of adjustable weight so that the system doesn’t negatively affect the clubhead’s moment of inertia, or off-center hit stability.
“We didn’t want to find ourselves using up discretionary mass in an area where it really doesn’t benefit or impact the vast majority of golfers,” Luttrell said.
The Titleist 917 metalwoods’ adjustable center of gravity system also may have an effect that goes beyond the physics of repositioning mass, and one that may be even more beneficial, Luttrell said. “When you can take one side of the golf course out of play, then it frees you up to swing more confidently and more aggressively towards the golf ball,” she said. “When we’ve seen players do that, they gain more clubhead speed and ball speed, and it’s difficult to give players more clubhead speed.
“You can give a person more consistent impact when you find their right cg location... It is a trajectory tool for right to left, but when you properly fit it, it absolutely is about distance.”
The 917 drivers, the 917D2 and 917D3, feature several upgrades from the 915 drivers. Most notable are refinements to the channel at the front part of the sole to improve flexibility in the lower half of the face and also reduce spin. The channel has been selectively thinned in the heel and toe section compared to the 915’s constant thickness.
Also enhanced is the 917 drivers’ face insert. The variable thickness face features eight distinct areas around the center section. Each section is designed with a constant thickness that varies from section to section and is consistently thinner in the top and bottom of the face than they were on the 915 drivers.
The 917D2 is a 460-cubic centimeter model with a deeper center of gravity, a higher MOI and a higher flight than the 440-cc, lower spinning 917D3 (about 250 rpm less, according to Luttrell). The 917D2 is full pear shape, while the 917D3 is a tour-inspired more compact pear shape.
The Titleist 917 fairways feature a more dramatic tweak to the sole channel seen on the 915 fairways. In order to increase face flexibility, the channel is open into the head and is filled with an elastomer insert that features a concave depression to provide more give at impact and thus more ball speed potential. “This allows the channel to deflect in the way it would if the insert wasn’t there,” Luttrell said.
The fairways also incorporate a variable face thickness design to improve off-center hit ball speed.
The 917F2 features a larger profile for more forgiveness, while the 917F3 is a more compact design with a deeper face and less spin.
The Titleist 917 metalwoods, which debuted on the professional tours this summer with wins by Greg Chalmers at the Barracuda Championships and Jimmy Walker at the PGA Championship, will be available in stores October 21, although Titleist has scheduled a national fitting day for September 17. The 917D2 is offered in 8.5, 9.5, 10.5 and 12 degrees, while the 917D3 will come in 8.5, 9.5 and 10.5 degrees. The retail price will be $500. The 917F2 fairway wood is offered in 13.5-, 15-, 16.5-, 18- and 21-degree lofts, while the 917F3 is offered at 13.5 and 15 degrees. The retail price is $320.
CARLSBAD, Calif., Wednesday, September 7, 2016 - Today Callaway Golf Company (NYSE: ELY) officially announced its new line of Big Bertha OS Irons and Hybrids. These products will be available at retail nationwide on September 30.
Big Bertha OS Irons incorporate a revolutionary clubhead construction, called the Exo-Cage, that promotes more distance from an iron in an entirely new way. The Exo-Cage's extraordinary combination of strength and light weight allows Callaway engineers to distribute more discretionary weight into strategic locations to promote more forgiveness, and allows the industry-leading, next-generation 360 Face Cup technology to function more efficiently.
The result is more ball speed across the face to give golfers more distance on every swing. These irons also feature higher launch for longer carry from a tungsten-loaded standing wave, and a progressive CG for increased control.
The Big Bertha OS Hybrids deliver explosive distance and ultimate forgiveness thanks to a deeper body, larger and faster face, and a next-generation Hyper Speed Face Cup. It's a hybrid that's super easy to launch high and long.
The Big Bertha OS Irons will be available at a retail price of $1,099 for a steel set, and $1,299 for a graphite set. The Big Bertha OS Hybrids will be available at a price of $249 each.
CARLSBAD, Calif., Monday, August 23, 2016 - Today Callaway Golf Company officially announced its new line of Big Bertha Fusion Drivers and Fairway Woods. Both products will be available at retail nationwide on September 30.
Big Bertha Fusion Drivers deliver a material change in forgiveness and distance, led by an aerospace-grade titanium skeleton called an EXO-Cage. The EXO-CAGE is fitted with a crown and sole composed of an ultra-light, ultra-strong material called Triaxial Carbon. The fusion of these materials allowed Callaway engineers to position substantially more weight in the perimeter and far back from the face, resulting in a dramatically higher level of forgiveness.
An innovative new head shape combines fast aerodynamics with high MOI, and the proprietary Speed Step that Callaway designed with the help of aerodynamics experts is built to increase head speed.
The Big Bertha Fusion Fairway Woods reach a new level of forgiveness by fusing a Triaxial Carbon crown, which is 78 percent lighter than a typical steel crown, with a steel body to promote straighter and longer shots. The innovative head shape leads to improved launch and distance, and Callaway's industry-leading Hyper Speed Face Cup promotes high ball speeds across the face.
The Big Bertha Fusion Driver will be available in 9*, 10.5* and 13.5* HT lofts with a retail price of $399. The fairway woods will be available in 3-, 5- and 7-wood options at a retail price of $249 each. For more information about the new Big Bertha Fusion golf clubs, visit callawaygolf.com/fusion.
About Callaway Golf Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf® and Odyssey® brands worldwide. For more information please visit callawaygolf.com.