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Wednesday, August 9, 2017



HUNTINGTON BEACH, Calif. - August 7, 2017 - CLEVELAND GOLF® woods and irons are back with powerful technologies that help avid golfers experience faster ball speeds, more distance, and added control. Optimized for dedicated golfers who prefer forgiving clubs that launch the ball high and straight, Cleveland Golf's new woods and irons will launch in North America on Sept. 15, 2017.

Since 1979, Cleveland Golf equipment has brought industry-leading performance to professional and amateur golfers alike. In keeping with that legacy, Launcher Woods and Irons combine Cleveland Golf's most popular club technologies with new performance innovations that provide avid golfers with the distance, forgiveness, and control they demand.

Brian Schielke, Marketing Director at Cleveland Golf, explained why the company's woods and irons are back: "When we looked into the woods and irons markets we saw a major disconnect. Prices are increasing dramatically while golfers aren't seeing significant performance gains. So we set out to create new woods and irons with true performance benefits that are obvious the moment a golfer swings one of these clubs.

"When it comes to drivers, a big part of the problem is excessive adjustability. These features are nice for some golfers but are quite heavy, positioning weight in less than ideal locations. It's a major tradeoff in performance. By replacing those features with a lightweight hosel and weight positioned low and deep within the head, we built the Launcher HB driver with more forgiveness and incredible distance that will clearly show up on a launch monitor."

Launcher HB Woods
The new Launcher HB Driver, Fairway Woods and Hybrids utilize performance technologies that help golfers launch the ball far and straight. The clubs employ a redesigned HiBore Crown, ultra-lightweight hosel, Flex-Fin Technology, Low and Deep Weighting and a Launcher Cup Face to deliver the distance and forgiveness sought after by most golfers. (For more detailed information, CLICK HERE)

Launcher CBX Irons
Launcher CBX Irons combine all of Cleveland Golf's proven wedge spin technologies with a forgiving cavity back design. Progressive shaping, Feel Balancing TechnologyTM and a V shaped sole work in tandem to increase forgiveness. Tour Zip Grooves and Laser Milling produce high levels of spin from the fairway and the rough, providing dramatically improved control around the course.

(For more detailed information, CLICK HERE)

Launcher HB Irons
With the fully-hollow Launcher HB Irons, Cleveland Golf improves upon one of their most popular iron designs. The extremely forgiving irons use a high-strength steel face, HiBore Crown, and hybrid-like design to help golfers launch the ball higher and farther than typical cavity back irons. (For more detailed information, CLICK HERE)

Launcher Woods and Irons will be available for pre-sale at select retailers on Aug. 28, 2017 and will launch throughout North America on Sept. 15, 2017.

Launcher HB Driver Price:

• $299.99 MAP

Launcher HB Fairway Woods Price:

• $219.99 MAP

Launcher HB Hybrids Price:

• $199.99 MAP

Launcher HB Irons Price:

• Men's 7pcs Steel Set: $699.99 MAP
• Men's 7pcs Graphite Set: $799.99 MAP
• Women's 7pcs Graphite Set: $799.99 MAP

Launcher CBX Irons Price:

• Men's 7pcs Steel Set: $699.99 MAP
• Men's 7pcs Graphite Set: $799.99 MAP
• Women's 7pcs Graphite Set: $799.99 MAP

ABOUT Cleveland Golf®:
Based in Huntington Beach, CA, Cleveland Golf is part of the DUNLOP SPORTS CO. LTD family and enjoys a strong presence on competitive tours worldwide. The professional staff includes Graeme McDowell, Keegan Bradley, Hideki Matsuyama, Inbee Park and many others. CLEVELAND GOLF® develops innovative short game solutions, producing advanced wedges and putters for a wide range of players that are designed to improve scoring from 125 yards and in. For more information, please contact Noelle Zavaleta at (714) 889-5853 or visit

Tuesday, June 2, 2015

 HUNTINGTON BEACH, CA - June 1, 2015 - Cleveland® Golf, an industry leader in wedges and equipment innovation for more than 30 years, is pleased to introduce the new custom edition 588® RTX® 2.0 wedges commemorating a very special time of year with Father's Day, the 2nd Major Championship of 2015, and the Fourth of July all quickly approaching. These custom edition 588 RTX 2.0 wedges, which boast an elegant patriotic American flag etching and custom paint fill, offer players the versatility, control, spin, feel and confidence to take control of the scoring zone inside of 125 yards, in order to make the shots that matter most. 

"Wedges are the most important tools for your golf game when considering the fact that 65% of your shots are played from 125 yards and in," said Adam Sheldon, Brand Manager for Cleveland Golf. "At Cleveland Golf, we feel wedges should also be the best looking tools in your bag, especially as we enter into this very important time of year with Father's Day, Major Championships, and this great nation's birthday just around the corner. These custom edition 588 RTX 2.0 wedges were designed to help golfers commemorate these significant events with a great design and some fresh grooves, offered exclusively in the best spinning wedge in golf."

The custom edition 588 RTX 2.0 wedges feature Cleveland Golf's patented ROTEX® face technology, which has literally changed the face of spin in golf. The 588 RTX 2.0 family of wedges are designed with sharper grooves and a micro-milled ROTEX face pattern, to take spin and control to the next level. These custom edition RTX 2.0 wedges are offered in a traditional muscle-back head shape with multiple loft options (52°, 56°, 60°), as well as a standard bounce grind.

The custom edition RTX 2.0 wedges come standard with a True Temper Dynamic Gold shaft with a custom label and a Lamkin UTX solid red grip. These custom edition RTX 2.0 wedges carry a minimum advertised price (MAP) of $139.99 and are currently available at select retail locations across the United States.

For additional information on Cleveland Golf, Srixon®, and XXIO®, or any of their other staff players, please visit,, and

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Monday, April 20, 2015

 HUNTINGTON BEACH, CA - April 17, 2015 - Cleveland® Golf , the leader in short game innovation for players of all abilities, is pleased to introduce the new TFI Smart Square® putter. The TFI (True Feel Innovation) Smart Square putter is the most advanced putter that the company has ever created. The tour-inspired design features a milled, copper-infused face cap over a copolymer insert for the ultimate in feel and consistency. The combination of materials allows for immediate feedback from sound and feel when striking the ball, while the putter's copolymer insert creates soft feel and consistent speed across the club face. The TFI Smart Square putter, which features Smart Square alignment technology, couples a High Density Stabilizing Wing with a Low Density Aluminum Body resulting in increased head MOI for greater stability and minimal distance loss on off-center hits. 

Smart Square Alignment Technology

Following intensive research into the most successful putters of all time and what golfers focus on when they align a putt, the new TFI Smart Square putter, along with its highly successful predecessors the Smart Square Blade and Mallet putters, incorporates alignment technology that has proven to be the most advanced - and simplest - that Cleveland Golf has ever created.

The key to the Smart Square technology is Dual Axis Alignment®. Two squares create parallel lines that frame the ball at address and provide a clear visual path to the hole. They also generate two perpendicular lines that easily highlight when the putter is misaligned - even by a fraction of a degree. Cleveland Golf's testing shows players aligned Smart Square putters 23% more accurately than one of the most popular putters of all time.

The TFI Smart Square putter carries a MAP (Minimum Advertised Price) of $199.99, while the Smart Square Blade and Smart Square Mallet putters each carry a MAP of $139.99. Please visit CG Smart Square Putters for more information. For images and marketing assets, please visit CG TFI Smart Square Digital Assets.

For more information on Cleveland Golf, Srixon® and XXIO® products or their staff players, please visit, and e

Tuesday, March 10, 2015

HUNTINGTON BEACH, CA - March 9, 2015 - Cleveland® Golf, an industry leader in wedges and equipment innovation for more than 30 years, is pleased to announce the introduction of the new Cleveland Golf Wedge Analyzer™ fitting system with Swingbyte™ technology. The Cleveland Golf Wedge Analyzer provides a simple, quick and accurate way to fit golfers of all levels into the proper bounce and sole grind for their wedges.

The Cleveland Golf Wedge Analyzer is a Cleveland Fitting Wedge with a lightweight (approximately 1 oz.) Swingbyte motion analysis sensor permanently affixed just below the grip. During the fitting process, the sensor transmits swing data via Bluetooth to a computer or iPad, which then generates a 3-D rendering of the swing and calculates the key swing metrics. The Wedge Analyzer App uses metrics like attack angle and shaft lean at impact, in conjunction with typical turf conditions, to recommend the optimum bounce and sole grind for any golfer. Swingbyte's patented motion sensor captures and sends thousands of "snapshots" per second to the Wedge Analyzer App, where proprietary algorithms immediately translate motion data into useful swing information and 3D animation. The Wedge Analyzer fitting system shows the golfer's swing, which helps fitters to visually explain why they need the recommended bounce and sole grind. It also includes a database of iron set pitching wedge lofts to help fitters recommend the proper wedge lofts to complement the golfer's irons. 

"There has always been a lot of confusion in the marketplace about bounce and sole grinds on wedges, said Adam Sheldon, Brand Manager for Cleveland Golf. "This new Cleveland Wedge Analyzer fitting system enables fitters and consumers alike to determine which bounce and sole grind is right for each wedge in a golfer's bag, especially indoors, at large retailers, where a large number of fittings take place."

For additional information on the Cleveland Golf Wedge Analyzer, please visit: Cleveland Golf Wedge Analyzer. To locate an authorized dealer with the Cleveland Golf Wedge Analyzer fitting system with Swingbyte™ technology in your area, please visit:

For additional information on Cleveland Golf, Srixon®, and XXIO® products or staff players, please visit:, and



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Monday, February 2, 2015

 Cleveland Golf has introduced additions to its CG Black line of woods and irons, designed specifically for seniors, women and players with slower swing speeds. The CG Black line will now include the new CG Black Custom driver, as well as the new CG Black CB irons. These latest additions to the CG Black line are currently available for pre-order with in-store availability beginning on February 13, 2015. 

The evolution of the CG Black line started with understanding that the average golfer swings their clubs at least 15 mph slower than professional golfers. Cleveland Golf developed key technologies targeted toward golfers? swings and ball-flight inefficiencies and then incorporated them into the CG Black family to optimize performance.  Cleveland Golf engineered the CG Black line to make slower swing speed golfers, seniors and female golfers more efficient, focusing on the many factors, which inhibit them from hitting the ball farther, and maximizing their potential. Cleveland said the incorporation of Speed Innovation into the CG Black family of woods has made them lighter, longer and faster than ever before. 

The CG Black Custom is a lightweight, adjustable driver engineered for amateur golfers who score better.  Optimized for golfers who have a swing speed between 85 mph and 105 mph, the CG Black Custom is said to be one of the lightest drivers on the market. It offers adjustable lofts ranging from 9° to 12°, and comes standard with a Mitsubishi Bassara E50 graphite shaft. The CG Black Custom will carry a minimum advertised price (MAP) of $399.99.

The new CG Black CB irons were designed for better amateur golfers also with swing speeds ranging from 85 mph to 105 mph. The CG Black CB?s long and mid irons also utilize a high strength HT 1770 steel face material for improved COR which leads to increased consistency, forgiveness and distance off the club face, according to Cleveland Golf. Designed with a premium black finish, the CG Black CB irons are offered with a Nippon NS Pro 1050 GH steel shaft (MAP $699.99) or a UST Recoil 660/670 graphite shaft (MAP $799.99). 

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