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Wednesday, January 14, 2015


 Overland Park, KS, January 14, 2015 - Continually serving the demand for quality golf distance measuring devices, Bushnell announced the launch of its new NEO Ghost GPS Rangefinder, rounding out its robust collection of offerings to serve and assist golf enthusiasts of all levels on the course.


Pocket-sized, easy-to-use golf GPS device defines distance made simple 

 The NEO Ghost comes preloaded with more than 30,000 courses and provides simple measurements to the front, center and back distances of the green - along with up to four hazard/layup distances per hole. Additional features include auto course and auto hole recognition, shot distance calculator and long battery life (play three rounds before charging). Using a multifunctional clip that allows for increased accessibility and convenience during play, the NEO Ghost can be worn on the golfer's body or easily attached to a bag. 


"Several features excite us about the NEO Ghost, most importantly the high-quality technology we are able to pack into such a small, lightweight GPS rangefinder," said Scott Peterson, Senior Product Manager at Bushnell. "The NEO Ghost provides golfers with the critical distance information they need, while offering the convenience and reliability they are accustomed to from our Golf GPS products."

Bushnell's latest Golf GPS innovation joins the NEO XS, which is the lightest, thinnest GPS watch rangefinder in golf.

The NEO Ghost is offered in four colors - black, charcoal, neon green and white - and will be available at retail in mid-February for $129.99.

Bushnell, the #1 choice of professional golfers, offers a full range of rangefinders, which continue to change and improve the way golfers assess distances, ultimately improving performance.

For more information on the Bushnell family of rangefinders, visit the company's website at bushnellgolf.com. To obtain images of Bushnell's industry leading products, please go to bushnellgolfpr.com.


Wednesday, January 22, 2014


World's most powerful laser rangefinder now features JOLT technology
 
 
Overland Park, KS, January , 2014 - Bushnell Outdoor Products, makers of the #1 laser rangefinder on the PGA Tour, today introduced its latest innovative laser rangefinder - Pro X7. In an effort to continue catering to over 90% of PGA Tour pros and top amateurs who trust Bushnell laser rangefinders, the Pro X7 has been engineered with incredible ranging capabilities of up to one mile (550+ yards to a flag), Vivid Display Technology, 2nd Generation E.S.P. (Extreme. Speed. Precision.) and PinSeeker with JOLT Technology.

"We are proud to continue our decade of dominance in professional golf, but we wouldn't be as popular among the pros if it were not for continued advancements in our rangefinding products," said Scott Peterson, Bushnell Product Manager. "The introduction of the Pro X7 further enforces our commitment to providing innovative products, which are not only required by TOUR players, but also by recreational golfers everywhere who demand accurate yardage readings on the golf course."

Continuing the trend of evolving precision through industry-leading technologies, Bushnell Golf is proud to introduce JOLT Technology in their new line of Pro X7 Laser Rangefinders. When the golfer aims the Pro X7 at the flag, JOLT Technology will provide short vibrating bursts to reinforce that Bushnell's advanced PinSeeker Technology has isolated the target and locked onto the flag. The vibrating bursts provided by JOLT Technology will now eliminate any and all doubt and assure the golfer they have the exact distance to the flag.

The Pro X7 laser rangefinder offers Vivid Display Technology. Created specifically for Bushnell's premium rangefinders, this optical enhancement improves contrast, clarity and light transmission dramatically for enhanced use. The brightness of the digital display has also been increased, providing rapid, positive identification in all lighting conditions. These enhancements are offered with four user adjustable intensity settings, allowing superior rangefinding performance for any golfer.

Also new to the Pro X7 is 2nd generation E.S.P. (Extreme. Speed. Precision) technology. E.S.P. provides yardage five times faster and more accurately than ever before. Not only has the acquisition speed been increased to a lightning fast level, E.S.P. provides 1Ž2 yard accuracy from five to 125 yards, and the distance is displayed to 1/10th of a yard. Having more accurate distances enables the golfer to strategize and hit every approach shot with confidence.

Engineered for golfers who play competitively, the Pro X7 is legal for tournament play (all Bushnell laser rangefinder models, except the Bushnell Pro X7 Slope and Bushnell Tour v3 Slope are legal to use when USGA rule 14-3/.05 is in effect). The Pro X7 Slope has the same features as the Pro X7, plus Slope Technology that provides compensated distances based on elevation changes.

Product features include:
PinSeeker w/ JOLT Technology to zero in on the flag
Accurate to 1Ž2 Yard
Five yards-1 mile ranging performance (550+ yards to a flag)
2nd Generation E.S.P. 5X Faster (Extreme, Speed, Precision)
Vivid Display Technology (VDT) for all lighting conditions
7x Magnification (objects appear 7x closer)
Waterproof
3-Volt Battery and Premium Carry Case are also included

The Pro X7 and Pro X7 Slope will be available at Bushnell retailer's nationwide beginning in early February. Retail price for the Pro X7 is $499 and Pro X7 Slope is $599.

Bushnell, the #1 choice of professional golfers, offers a full range of rangefinders, which continue to change and improve the way golfers assess distances, ultimately improving performance.

For more information on the Bushnell family of rangefinders, visit the company's website at www.bushnellgolf.com. To obtain images of the Pro 1M, please go to www.bushnellgolfpr.com


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Friday, January 10, 2014


Ultra-compact, vertically configured Tour Z6 Jolt offers new, advanced technologies for 2014
 
Overland Park, KS, January 10, 2014 - Bushnell Outdoor Products, makers of the #1 laser rangefinder on the PGA Tour, today introduced its smallest, most technically advanced golf laser rangefinder - the Tour Z6 JOLT. With its ultra-compact size and increased power, the Tour Z6 JOLT has been engineered with new JOLT Technology and 2nd Generation E.S.P. (Extreme. Speed. Precision) technologies.

"At Bushnell, we continue to pride ourselves on offering advanced technologies to enhance our already industry-leading rangefinding products," said Scott Peterson, Product Manager at Bushnell. "It is so important for golfers to get fast, precise yardages, and the Tour Z6 JOLT delivers this critical information to the golfer faster and more accurately than any other laser rangefinder."

Continuing the trend of evolving precision through industry-leading technologies, Bushnell Golf is proud to introduce JOLT Technology in the new Tour Z6 JOLT. When the golfer aims the Tour Z6 JOLT at the flag, JOLT Technology will provide short vibrating bursts to reinforce that Bushnell's advanced PinSeeker technology has isolated the target and locked onto the flag. The vibrating bursts provided by JOLT Technology will now eliminate any and all doubt and assure the golfer they have the exact distance to the flag.

Also new to the Tour Z6 JOLT is 2nd generation E.S.P (Extreme. Speed. Precision) Technology. 2nd Generation E.S.P. provides yardages five times faster and more accurately than ever before. Not only has the acquisition speed been increased to a lightning fast level, 2nd Generation E.S.P. provides 1Ž2 yard accuracy from 5-125 yards, and the distance is displayed to 1/10th of a yard. Having more accurate laser distances enables the golfer to strategize and hit every approach shot with confidence.

The ultra-compact Tour Z6 JOLT also features Vivid Display Technology. Created specifically for Bushnell's premium rangefinders, this optical enhancement improves contrast, clarity and light transmission dramatically for enhanced use. The brightness of the digital readout information has also been increased, providing rapid and positive yardage acquisition in all lighting conditions. It is simply the best heads-up projection display on the market.

As with all Bushnell rangefinders, the Tour Z6 JOLT provides instantaneous measurements in yards and meters with incredible accuracy to any target on the course. The Tour Z6 JOLT boasts 5-1,300 yards ranging performance, including 450+ yards to the flag and is legal for tournament play (all Bushnell laser rangefinder models, except the Bushnell Pro X7 Slope and Bushnell Tour v3 Slope, are legal to use when USGA rule 14-3/.05 is in effect).

Product features include:
PinSeeker with JOLT Technology
Accurate to 1Ž2 Yard
5-1,300 yards ranging performance (450+ yards to a flag)
Vivid Display Technology (VDT) for all lighting conditions
2nd Generation E.S.P. (Extreme. Speed. Precision.)
6x Magnification (objects appear 6 times closer)
Premium lens coatings for superb optical quality
Rubber armored metal housing
Posi-Thread Battery Door
Waterproof
3-Volt Battery and Premium Carry Case included

The Tour Z6 JOLT will be available at Bushnell retailers nationwide beginning in February, with a retail price of $399.

Bushnell, the #1 choice of professional golfers, offers a full range of rangefinders, which continue to change and improve the way golfers assess distances, ultimately improving performance.

For more information on the Bushnell family of rangefinders, visit the company's website at www.bushnellgolf.com. To obtain images of the Tour Z6, please go to www.bushnellgolfpr.com

Monday, January 10, 2011


Hybrid golf rangefinder is the first distance measuring device to combine the best of laser and GPS technology
Overland Park, KS, January 10, 2010 - Bushnell Outdoor Products, makers of the #1 laser rangefinder on the PGA Tour, today introduced the most ground-breaking golf rangefinder in company history. Already the makers of the mostly widely played laser rangefinder and technologically advanced GPS rangefinders,
 
Bushnell has created the ultimate distance measuring device with the Bushnell Hybrid - a combination laser rangefinder with GPS. Debuting at the PGA Show, January 27-29, and available at retail in February, at a retail price of $499, the Hybrid is the first of its kind in the market.
 


The Bushnell Hybrid is a revolutionary combination laser and GPS product. The laser rangefinding technology engineered into the Hybrid provides golfers with precise distances within one yard to virtually any point on any course in the world. Over 90% of PGA Tour pros and top amateurs trust Bushnell laser rangefinders to provide them the most accurate distances available in golf today.

The Hybrid's GPS function allows users to access more than 16,000 North American golf courses which have been pre-loaded onto the device, making it ready to use right out of the box without ever having to pay any membership fees. The Hybrid's GPS provides simple, at-a-glance distances to front, center and back of the green. The Hybrid also offers four custom points on a hole that can be extremely helpful to reference on blind tee shots/approaches on a golf course. The GPS distances are also convenient on days when it is "cart paths only" when golfers are deciding what clubs to bring with them. Another great feature is the shot distance mode that makes it easy for the golfer to gauge how far a drive or an approach was hit.

With the Hybrid, you can now acquire exact distances to the flag, lip of a bunker, tree, or any other object on the course. Knowing the exact lasered distance to the flag, as well as the GPS provided distance to the front, center and back of the green, enables the golfer to strategize and hit every approach shot with confidence. Having the ability to use both laser and GPS technologies, the golfer now has the best of both worlds in one unit. The Hybrid is legal for tournament play under USGA decision 14-3/0.5 that permits a committee to establish a local rule that allows a player to use a distance-measuring device to obtain distance information.

"We believe this first of its kind rangefinder will give golfers the best of both worlds," said Phil Gyori, Executive Vice President of Marketing. "There has been a long ongoing debate over laser rangefinders and GPS devices, and we are exited to bring the Hybrid to consumers and offer them a product that marries the best laser rangefinder technology with the easy to use features of a GPS rangefinder."

Bushnell, the #1 choice of professional golfers, offers a full range of rangefinders, which continue to change and improve the way golfers assess distances, ultimately improving performance.

For more information on the Bushnell family of rangefinders, visit the company's website at www.bushnellgolf.com.
 


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Thursday, October 14, 2010


The Leader in Distance Measuring Devices Provides Golfer with Pre-Loaded GPS Unit Loaded with New Features and Simple, Ready to Use Interface
 
Overland Park, KS, October 12, 2010 - Bushnell Outdoor Products today released the Neo+, an affordable, easy-to-use Golf GPS rangefinder that provides golfers of all ages and abilities instant yardage readings to more than 16,000 pre-loaded U.S. golf courses. Available in October at a retail price of $149, the Neo + represents the latest distance measuring innovation from Bushnell Golf.

Already established as the No. 1 laser rangefinder in golf, Bushnell projects massive acceptance and success for the easiest to use GPS unit on the market that is ready to be played right out-of-the box.

"We believe the Neo+ will enhance the golfing experience for the consumer that is looking for a simple interface that acquires accurate distance quickly and effortlessly," said Phil Gyori, Executive Vice President of Marketing at Bushnell. "Unlike other GPS units on the market that can intimidate the consumer, the new Neo+ is ready to be played immediately following purchase yet doesn't sacrifice technology."

Key to the performance of the Neo+ is an improved technology that helps provide instant course recognition and an auto hole advance feature that enhances the golfer's experience as the device automatically displays a map of the golf course and begins to interact with each hole. This great feature means that the golfer does not have to push another button for the rest of the round. The Neo+ gives the consumer a quick and accurate read to the front, center and back of the green, with minimal interaction with the unit.

Other features of the Neo+ include:

• Shot distance calculator
• Easy-to-use interface, low button press
• Belt clip included
• Up to 16 hours of battery life
• One-year warranty
• rainproof

For more information on the complete lineup of Bushnell industry leading rangefinders, visit the company's website at www.bushnellgolfgps.com.




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