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Tuesday, January 8, 2013


 

 
 

Sanford, FL - RIFE announced today that it will be exhibiting in Booth #701 and introducing its new Vault 001 Series of putters at the 2013 PGA Merchandise Show set to be held January 24th - 26th at The Orange County Convention Center in Orlando, Florida. RIFE will also be participating in the Demo Day on Wednesday, January 23rd at The Orange County National Golf Center.

RIFE will be introducing its VAULT 001 Series of putters for 2013 which includes 14 brand new models; the Legend, Legend Z, Iconic, Iconic Z, Phenom, Phenom Z, El Capitan, El Capitan Z, Prodigy, Prodigy Z, Titan, Titan Z, Hero and Hero Z.

LEGEND - The Legend is a new mallet that has ties to the root of the company. Its aesthetics and performance driven characteristics are driven by the original 2 Bar. This putter is the only aluminum faced model in our company. Its adjustable 2 Bar weighting system offers premium alignment to suit the individual.

LEGEND Z - A modified version of the Legend that promotes an optimal sight alignment for the "path putter". It too, is face balanced.

ICONIC - This plumbers neck weighs in at 350g. This is RIFE's new clean and incessant blade. A true classic!

ICONIC Z - Also a plumbers neck, the Iconic Z compliments hard 90 degree edges with a paralleled top line. The tail of this blade offers a pure sight line for golfers that need to see the perpendicular "T".

PHENOM - This is a Belly putter that was inspired by our tour model, Cayman Brac. We modified the back to bring its overall weight up to 400g. The Blade goose neck makes it an ideal putter for those who arc their swing path.

PHENOM Z - Is an exaggerated version of the Phenom that highlights its slim top line. The back of this putter is geared to optically optimize parallel alignment.

EL CAPITAN - The 30 degree toe hang will be promoted even more by its integrated hosel. The plumbers neck design of the EL Capitan promotes a forward press with RIFE's 2 degree of loft. A player's Blade!

EL CAPITAN Z - The archetype of a Boat Nose. This putter offers a stronger toe hang while staying honest with its Center of Gravity. Its top line is uninterrupted and allows focus to stay where it should be, constant throughout the swing and...on the ball.

PRODIGY - Is the first offering in RIFE's new bi-metal blend. The Steel face and belly complimented by Aluminum Chassis gives the design extraordinary feedback upon contact. Perimeter weighting will increase stability throughout impact, while the overall mass helps balance this mid-mallet upon take back.

PRODIGY Z - This edgier take on the new bi-metal mid mallet has sharper angles and still maintains perfect symmetry. This is an ideal putter for the golfer wanting strong feedback.

TITAN - This bi-metal mallet is the largest of our new line. The horizontal through cavity brings this putter weight in at 360 grams. The sleek tapering back comes to a centered tail point that is also the end of the sight line. This design makes aligning putts optically consistent from face to tail.

TITAN Z - The Z version of the Titan adds a ball width cutout on top which enables path putters to visualize their line with even more accuracy.
HERO - The family wasn't complete without a blade. This putter has a unique sight line that connects the top line to the tail. It is the visual break between the two materials.

HERO Z - We took it one step further with this design. The components are mechanically fixed on the toe and heel. This pushes more weight to the perimeter and increases MOI on this sleek and low profile head.
RIFE's LEGACY Series of putters for 2013 will include these best-selling models; the Abaco, Barbados, Trinidad and 2-Bar.

RIFE will also be introducing its new V MOTION TOUR and E MOTION golf balls for 2013.

The V MOTION is a 3-piece cast urethane Tour Caliber golf ball made for the golfer who is looking for superior feel and optimal spin around the greens as well as explosive distance off the tee. The penetrating ball flight of the Tour Proven 318 dimple pattern is designed to reduce drag and improve carry distance. The V MOTION challenges every professional golf ball ever made and is built to compete.

The E MOTION is a 3-piece Surlyn High-Performance golf ball with a Progressive Dual Motion Core and a Tour Proven 392 Dimple Pattern Aeroblend Cover that's designed to fly farther, spin faster and feel softer than any other surlyn golf ball on the market while still offering excellent durability.

About RIFE Golf
RIFE Golf is the true innovator behind horizontal grooved face putter technology with a patent on specifically sized grooves since 1997. These precisely spaced grooves allow the putter to gently press into the cover of the ball and grip and lift it into an instant forward roll. RIFE states, "just as grooves in irons help control spin so do grooves in a putter face." Other companies are now trying to imitate this patented technology but the spacing of the grooves is the true key to the gripping and lifting effect of grooved face putter technology. Horizontal RollGrooveTM faced putters create the truest "no skid" roll in golf no matter where you hit the ball on the putter face.


For more information on RIFE Golf or their product lineup for 2013 visit their website at www.RifePutters.com.


Monday, November 21, 2011


 

 
 

(Medina, WA) - Innovex Golf (www.innovexgolf.com) announced today that they finalized an agreement to acquire Rife Putters, LLC, formerly the #1 Putter on the Champions Tour on Friday, November 18th. Terms of the agreement were not disclosed.

This acquisition signals the resurrection of Rife Putters, who for the past year has struggled to manufacture and distribute product due to a lack of funding. With an influx of capital and a new management team in place, Rife Putters is determined to regain its market share and reclaim its spot as the #1 Putter on the Champions Tour.

"Innovex Golf and Rife Putters share the vision of providing Tour quality performance and playability to its customers at an exceptional value," said Robby Hipp, Director of Development. "Rife's reputation in the golf industry is second to none. That coupled with the recent success of the E-Motion and V-Motion golf balls from Innovex is the combination that we feel will take this company to the next level."

The Innovex Golf and Rife Putter brands will continue to be marketed independently but cross-promotional opportunities will be offered at both the wholesale and retail levels. The company plans to operate bicoastal offices located in Medina, WA and Sanford, FL. The Rife Putter Fitting Studio will remain open at the Sanford location.

Former Chairman of Rife Putters, Jim Barfield, will be staying on with the company as the Head of Tour Operations.
 


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Thursday, August 26, 2010


 

 
 

Sanford, FL - RIFE Putters announced today that they'll be releasing four new highly anticipated Island Series putters this Fall. The Aruba, Trinidad, Montserrat, and Cayman Brac are the latest introductions in RIFE's successful Island Series of putters.

These four models were first introduced in January at the 2010 PGA Merchandise Show, but are now in production and will be available in stores in the next 30 to 60 days. All of these new Island Series putters feature RIFE's patented RollGrooveTM Technology and Lie-Aline System.

RIFE Putters, LLC is the true innovator behind horizontal grooved face putter technology with a patent on specifically sized grooves since 1997. These precisely spaced grooves allow the putter to gently press into the cover of the ball and grip and lift it into an instant forward roll. Guerin Rife states, "just as grooves in irons help control spin so do grooves in a putter face." Other companies are now trying to imitate this patented technology but the spacing of the grooves is the true key to the gripping and lifting effect of grooved face putter technology. Horizontal RollGrooveTM faced putters create the truest "no skid" roll in golf no matter where you hit the ball on the putter face.

For more information on RIFE Putters or their product lineup for 2010 visit their website at www.rifeputters.com
 

Thursday, January 28, 2010


 

 
 
Sanford, FL - RIFE Putters announced today that they'll be debuting their new Deep Blue putter, a recent recipient of a 2010 Golf Digest's Hot List Award, in Booth #1017 at the 2010 PGA Merchandise Show, held January 28th - 30th in Orlando, FL..

About The Deep Blue
As the name implies the weight is positioned "deep" in the rear corner giving the new "Deep Blue" extreme stability and an MOI of over 6,000. To help keep the weight rearward the face is CNC milled out of ultra light 6061 aluminum. At only a third the weight of steel, this ¾" thick insert delivers a solid feel and sound at impact. The side rails are also hollowed out underneath leaving the thickest mass of stainless steel in the two rear corners. Besides stability, high MOI putters tend to feel much lighter than their actual weight. The Deep Blue has a swing weight of F2 but only feels like a D7. The lighter feel provides for excellent distance control while the forward momentum of the heavier mass keeps the putter head moving thru impact and virtually eliminates deceleration, the #1 fault in putting.

As with every RIFE putter the Deep Blue features RIFE's patented RollGrooveTM face technology that produces immediate no-skid roll allowing the ball to track on its intended line and giving the golfer superior distance control.

The Deep Blue also features the RIFE lie angle alignment system. The top center notch can be aligned with the lower center sight line to give the golfer a consistent setup at address promoting a consistent stroke path. This allows for greater accuracy.

How a putter looks at address can be as important as any technology. In designing the Deep Blue Guerin Rife has used clean, simple right angle shapes to give the golfer an excellent visual target line reference. The front face portion provides a strong heel-to-toe square shape for those who prefer a perpendicular target line reference. This is backed by square rails also on the heel and toe with three front-to-rear alignment lines directly behind the ball, all parallel to the target line. Unlike other high tech putters the Deep Blue has an elegant, uncomplicated look while delivering more technology than any other putter on the market.

All of RIFE's Putters offer the same patented RollGrooveTM Technology and patent pending Lie-Aline System.

RIFE Putters, LLC is the true innovator behind horizontal grooved face putter technology with a patent on specifically sized grooves since 1997. These precisely spaced grooves allow the putter to gently press into the cover of the ball and grip and lift it into an instant forward roll. Guerin Rife states, "just as grooves in irons help control spin so do grooves in a putter face." Other companies are now trying to imitate this patented technology but the spacing of the grooves is the true key to the gripping and lifting effect of grooved face putter technology. Horizontal RollGrooveTM faced putters create the truest "no skid" roll in golf no matter where you hit the ball on the putter face.

For more information on RIFE Putters or their product lineup for 2010 visit their website at www.rifeputters.com.


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Friday, January 23, 2009


RIFE Unveils New IMO Putter at The 2009 PGA Merchandise Show
 

Sanford, FL - RIFE Putters announced today that they'll be debuting their new IMO putter in Booth #1303 at The 2009 PGA Merchandise Show. In addition RIFE will be introducing seven new putter models for the upcoming 2009 season.

"IMO, which stands for Inline Momentum is a center mass concept where we place at least 85% of the putter's head weight in the middle 40% of the club head, said Matt Molloy," President of RIFE putters.  "Because the IMO is shafted to be face balanced, the shaft is "inline" with the concentration of mass promoting an extremely stable, on-plane stroke path. Since virtually no golfers mis-hit a putt more than 5/8" to either side of center, 85% of the putter's mass is directed into and thru the ball. This momentum helps cure one of the major faults in putting…deceleration. By concentrating mass directly behind the ball we improve the putter heads ability to drive thru the ball at impact. We've given the putter more momentum, or inline momentum. As with all RIFE products the IMO putter will feature RIFE's patented Roll Groove TechnologyTM.

We priced the IMO at a very reasonable $149.80 to introduce it to as broad an audience as possible."

RIFE is also introducing new line extensions of the Two Bar Hybrid, Island Series and IBF Tour Series putters.  According to Molloy, "The new Tour Hybrid Mallet and Blade putters feature a more compact head design than the original and a Tour Black finish.  The Abaco, Bimini and Cayman are new to the Island Series and the new Aussie Mallet and Tour Black Barbados are line extensions of the originals that round out a great new product lineup for 2009."




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