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Tuesday, February 9, 2016


 

Boston, Mass, February 8, 2016 - For spring 2016, New Balance will introduce the new 3001 golf shoe, a lightweight, athletic-style cleated shoe with a waterproof microfiber upper and REVLite® midsole designed for ultimate comfort.

The NB3001 is built on the new PW-1 last which gives golfers a wider forefoot with a shallow toe box depth and a lower instep height for better ground feel. The waterproof microfiber leather upper has an ultralight FantomFit™ support and a welded form-fitted tongue construction.

The REVlite® midsole, originally designed to provide lightweight cushioning to runners, provides maximum comfort while walking the course. The TPU outsole features flex grooves that are specifically designed to move with the natural motion of the foot. The NB3001 uses the low-profile Champ Slim-Lok® Zarma Tour cleat system* with nine cleats, for better contact with the ground and the ability to harness more power with the swing. The NBG3001 is backed by a two-year waterproof warranty.*

MEN'S NBG3001

• Color: White/Green
• Sizes: 8-12, 13, 14 Widths D and 2E
• Weight: 13.8 oz.
• Suggested Retail: $189.95
• Availability: Feb. 15, 2016
• 2-year waterproof warranty**

About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2014 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit newbalance.com


Friday, February 28, 2014


New Balance Golf is now shipping its first entry into the golf footwear category, a lightweight, spikeless golf shoes built on nbthe Minimus running last. Available in two models, Minimus Sport (suggested retail $99.95) and Minimus LX (suggested retail $109.95), the collection utilizes REVLite for lightweight cushioning, a 4mm drop midsole and a dual density durable spikeless outsole.

 "At only 7.3 ounces, the Minimus Sport golf shoe is one of the lightest in the industry," said Carey Langley, product director, New Balance Golf. "Both golf shoes are built on the same 4mm drop last used in other Minimus running and training shoes. This provides a lower heel stack height resulting in your feet being lower to the ground. The Sport has a mesh upper making it a little lighter than the LX which is a full-grain waterproof leather upper. Golfers will find the Sport and LX deliver the comfort, fit and performance features that they enjoy from New Balance footwear."

New Balance is clearly new to the golf, despite having a significant presence in the shoe business. In recent years, there has been a trend by its peer group, entrenched within golf, towards a lower to the ground model. New Balance is looking to leverage its brand equity into the category, despite spotting the competition a head start. The Minimus Sport and Minimus LX are available now in golf shops, golf specialty stores and online at newbalance.com. Additional models will be available on March 15th.

 

 

 Minimus Sport Golf, Black with Silver


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