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Tuesday, October 9, 2007


We conducted a Market share study of the Mexican Golf Industry.

Methodology:
We send a questionnaire to more than 37,000 registered Mexican Golfers.
We got answers from 4,741... a very large response rate of 12.81%

This large number of replies makes the results statistically valid for the Mexican market.

Here are the results:

How many Rounds of Golf do you play a year?
SelectionPercentage
Once a Week36.50%
Twice a Week30.17%
Once a Month17.51%
More than Twice a week10.55%
Once every 3 months2.74%
Once a year1.69%
Once every 6 months0.63%
Did not Answer0.21%
100.00%
 
What Golf Ball do You use now?
SelectionPercentage
Titleist Pro V121.73%
Titleist Pro V1 X14.35%
Pinnacle9.07%
Nike Power Distance6.12%
Nike One5.91%
Callaway HX5.27%
Titleist NX Tour5.06%
Titleist NXT4.85%
Top-Flite4.64%
Callaway War Bird4.01%
Callaway Big Bertha3.16%
Maxfli2.74%
Titleist HVC o HP2.11%
Used golf balls1.90%
Bridgestone1.69%
Other1.69%
Titleist DT Solo1.69%
Did not Answer1.48%
Precept1.05%
Srixon0.63%
Beta Titanium0.42%
Hogan0.42%
100.00%
 
What Glove do You use now?
SelectionPercentage
Foot-Joy42.19%
Nike20.68%
Callaway11.60%
Other6.12%
Titleist5.91%
PDG Sport5.70%
Taylor-Maxfli3.38%
Wilson1.27%
Etonic1.05%
Top Flite0.84%
Hogan0.63%
Did not Answer0.63%
100.00%
 
What Golf Shoe do You use now?
SelectionPercentage
Foot-Joy34.81%
Nike26.58%
Adidas18.78%
Other8.02%
Foot Joy Classics4.01%
Puma3.59%
Etonic3.38%
Dexter0.42%
Did not Answer0.42%
100.00%
 
What apparel brand name do You use now?
SelectionPercentage
Nike24.47%
Greg Norman17.09%
Other16.88%
Izod10.76%
Adidas9.28%
Polo9.07%
Ashworth6.33%
Under Armour2.11%
Jack Nicklaus1.90%
Bobby Jones1.27%
Cutter and Buck0.21%
Life is Good0.21%
PDG0.21%
Did not Answer0.21%
100.00%
 
What Driver do You use now?
SelectionPercentage
Taylor Made36.71%
Callaway19.62%
Cobra Golf10.76%
Titleist10.55%
Ping5.27%
Other5.27%
Nike Golf3.16%
Adams Golf2.32%
Did not Answer1.90%
Hogan1.48%
Mac Gregor1.05%
Mizuno0.63%
Tour Edge0.63%
Knight Conexion - King par0.21%
Mitsushiba0.21%
Tiger Shark0.21%
100.00%
 
What Fairway Wood do You use now?
SelectionPercentage
Taylor Made27.00%
Callaway26.37%
Cobra Golf14.98%
Ping8.44%
Adams Golf4.64%
Other4.22%
Did not Answer3.80%
Titleist3.38%
Nike Golf3.16%
Tour Edge1.48%
Mac Gregor1.05%
Knight Conexion - King par0.42%
Mitsushiba0.42%
Mizuno0.42%
Tiger Shark0.21%
100.00%
 
Do you have a Hybrid Club in Your Bag?
SelectionPercentage
Yes I use Hybrids47.47%
No I do not use Hybrids35.86%
I do not use Hybrids , But I am going to buy one14.14%
I do not plan to buy a Hybrid2.11%
Did not Answer0.42%
100.00%
 
What brand of Hybrid Club do you use?
SelectionPercentage
Taylor Made36.29%
Callaway23.00%
Other17.30%
Adams Golf6.75%
Nike Golf3.16%
Cobra Golf2.95%
Ping2.74%
Titleist1.69%
Sonartec1.48%
Did not Answer1.48%
Hogan0.84%
Nikent0.63%
Mizuno0.42%
Tiger Shark0.42%
Tour Edge0.42%
Mac Gregor0.21%
Wilson0.21%
100.00%
 
What Irons do You use now?
SelectionPercentage
Callaway30.80%
Taylor Made18.99%
Ping14.56%
Cobra Golf13.29%
Titleist4.85%
Mizuno4.64%
Adams Golf2.95%
Other Brand2.32%
Nike Golf1.90%
Did not Answer1.69%
Hogan1.27%
Mac Gregor1.05%
Knight Conexion - King par0.63%
Mitsushiba0.42%
Tour Edge0.42%
Tiger Shark0.21%
100.00%
 
What Putter do You use now?
SelectionPercentage
Odyssey40.51%
Ping16.88%
Scotty Cameron10.76%
Other7.59%
Taylor Made Rossa6.54%
Nike4.43%
Titleist3.38%
Cobra2.74%
Did not Answer2.53%
Cleveland1.69%
Knight1.05%
Never Compromise1.05%
Mitsushiba0.42%
Yes0.21%
Tour Edge0.21%
100.00%
 
What Golf Bag do You use now?
SelectionPercentage
Callaway23.63%
Taylor Made20.04%
Other18.78%
Ping10.34%
Titleist8.86%
Ogio7.59%
Did not Answer4.64%
Cobra2.11%
Datrek1.69%
Mizuno0.84%
Spalding0.84%
Hogan0.42%
Wilson0.21%
100.00%
 
When was the last Time you changed your GRIPS ?
SelectionPercentage
I have never changed them27.00%
Last year25.95%
Six months Ago14.35%
More than two years Ago13.71%
Three Months Ago5.91%
Last Month4.64%
Other4.22%
This Month2.11%
Two or more years ago1.69%
Did not Answer0.42%
100.00%
 
What size or Type of Tees do you use?
SelectionPercentage
Standard 2 1/840.30%
Large 2 3/436.08%
X-Large 3 1/410.55%
Brush Tee5.70%
Did not Answer2.95%
XXX-Large 42.32%
Zero Friction Tee1.48%
Evolve Tee0.63%
100.00%

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