Third Generation of Aerodynamic Technology launched with Adams Golf Speedline FAST 10 Drivers

Easy-to-hit Speedline FAST 10 Fairway Woods also increase distance

PLANO, TEXAS, January 6, 2010 - Representing the third generation of advanced aerodynamic design, Adams Golf (NasdaqCM:ADGF) is pleased to announce their newest groundbreaking lineup of products: Speedline FAST 10 drivers and Speedline FAST 10 fairway woods. The drivers are designed to increase club head speed, resulting in up to 15 more yards in carry distance. The fairway woods feature customizable precision milled sole plates for greater distance out of a variety of lies.

Speedline Drivers

As with the entire Speedline brand, the patent-pending aerodynamic shaping of the third-generation FAST 10 driver refines the technology to create 10 percent less drag and airflow turbulence than previous models, resulting in up to 15 yards more yards of carry distance. Design improvements include a 100 percent increase in toe curvature and a 300 percent decrease in the heel curvature for even more efficient and stable airflow attachment around the club head. The new features reduce drag throughout the swing for a faster club head speed that generates more distance than previous models, all with 10 percent higher MOI.

"The success of the Speedline series clearly shows that the benefits of a driver head with aerodynamic shaping which delivers increased distance has resonated with golfers of all playing abilities," said Chip Brewer, President and CEO of Adams Golf. "Now, with the launch of Speedline FAST 10 as the third-generation of this technology, we have furthered our lead in this exciting new category of drivers."

Speedline drivers have collected eight tour wins since their introduction in January 2009.

Speedline FAST 10 Fairway Woods

The easy-to-hit Speedline FAST 10 fairway woods were developed with precision milled sole plates and premium aesthetics to appeal to players of all levels. The patent-pending design of the Speedline FAST 10 woods feature strategically placed weight pads to match the swing characteristics of different golfers: the standard model weight pad is positioned back for a higher launch; the draw model weight pad is positioned in the heel. The Speedline FAST 10 fairway woods also have a 57 percent increase in the sole camber for more consistent ball striking and enhanced playability from all types of lies. The unparalleled technology of the Speedline FAST 10 woods has already made it into the bags of Adams Golf staff members Tom Watson and Aaron Baddeley.

"We've consistently seen tour pros switching to our fairway woods because of their increased playability," says Tim Reed, Vice President of Research and Development for Adams Golf. "There was no disputing the consistent ball striking and increased distance they saw when they put it into play. With the launch of the Speedline FAST 10, everyday golfers will now be able to experience the longest and easiest-to-hit fairway wood we have ever designed."

Models, Pricing and Shipping

The entire lineup of Speedline FAST 10 products will ship to golf shops beginning January 15. Both of the men's versions of the driver and the fairway wood will debut with a choice of high-performance shafts: the mid-high launch Aldila Wasabi or the mid-low launch Matrix HD. The women's versions are standard with lightweight Graffaloy graphite shafts. The suggested retail price for the Speedline FAST 10 drivers is $399.99. The suggested retail price for the Speedline FAST 10 fairway woods is $299.99.

Available lofts are as follows:

Speedline FAST 10 Driver: 8.5°, 9.5°, 10.5° and12.5° lofts in right-handed

9.5° and 10.5° lofts for left-handed

Speedline FAST 10 Draw Driver: 9.5° and 10.5° lofts in right-handed

Women's Speedline FAST 10 Driver: 12.5° loft in right-handed

Speedline FAST 10 Fairway Wood: 3+, 3 and 5 in right-handed and left-handed

Speedline FAST 10 Draw Fairway Wood: 3 and 5 in right-handed

Women's Speedline FAST 10 Fairway Wood: 3, 5 and 7 in right-handed

Additional information on the technology behind the entire lineup of Speedline products can be found at www.adamsgolf.com/speedlinefast10.

PLANO, TEXAS, April 15, 2009 - Adams Golf (NasdaqCM:ADGF) introduces the latest offering of its successful and industry-leading Idea franchise with the new Idea Pro Black irons. Designed for skilled players, the premium set features eight tour-proven muscle-back irons with forged carbon steel heads and a distinctive black nickel ion finish. With a precisely located center of gravity, the Idea Pro Black irons deliver a penetrating ball flight for superior shot making ability with an exceptionally soft feel.

The traditionally forged muscle-back blade features an adjustable weight port in the flange that allows the better player to customize the set to their exact swing weight specifications. Each head has CNC milled grooves with the maximum allowed volume by the USGA for consistent spin and control in all playing conditions. A thin top line and beveled trailing edge that reduces turf interaction makes this a forged set that definitely appeals to the better player. In addition, the constant reduced offset through the irons offer superior control for players wanting to work their ball flight.

Early acclaim from several prominent online golf communities has propelled interest in the newest release from Adams Golf. "The Idea Pro Black blades made Buzzz of the month with the black stealth finish and the adjustable weighting," says GolfWRX CEO Richard Audi II. "Early testing reported excellent feel and feedback. Sole grinds show a forgiving four-way camber that looks great."

"As the next generation of our extremely successful line of Idea irons, the Pro Black set has already proven itself on Tour and received high marks from golf enthusiasts," said Chip Brewer, Adams Golf president and CEO. "Low-handicap golfers everywhere will appreciate these irons because they not only look great but the adjustable weight will give them the control and workability they seek in a set of blades."

The stock shaft for the Idea Pro Black iron set is the KBS black steel shaft, which debuted last year and was in the bags of 10 PGA Tour champions by season's end. Designed for better players, the KBS shaft was engineered with moment of inertia analysis to increase stability from grip to club head to enhance results of well-executed swings. The Golf Pride Velvet grip is the stock offering in the 8-piece set.

With a limited initial release of only 1000, Idea Pro Black iron sets begin shipping to golf shops May 1st with a suggested retail price of $1,099.99.