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Wednesday, February 1, 2017



SOUTHERN PINES, N.C. ... Eaton announced today that its Golf Pride Grips Division, an industry leader in innovation, is introducing a groundbreaking new grip technology that delivers a new level of consistency in golfers' games unlike anything before. For the first time ever, the new ALIGN Technology features a dedicated raised ridge that extends down the back of the grip for consistent hand placement allowing the golfer to feel alignment. The patented ALIGN Technology is featured in the MCC family in both the traditional MCC taper profile and MCC Plus4's larger lower hand profile. The #1 Hybrid Grip on Tour combining cord and rubber for all-weather performance now has a tactile innovation that locks the hands into a consistent grip every time.  

MCC ALIGN and MCC Plus4 ALIGN activates upon installation with a dedicated raised ridge on the back of the grip allowing for consistent hand placement and an enhanced ability to square the clubface at impact each and every time. ALIGN Technology also features a unique micro-diamond texture and 50% firmer material compared to the surrounding grip area to amplify its pronounced feel. The flex channel separates the ALIGN Technology ridge from the grip body to maximize elevation lift and lock the grip into fingers, while conforming to the rules of golf.

"80% of Tour players trust their games to Golf Pride, which allows us to conduct extensive Professional and consumer testing to create an innovation that delivers consistent results," said Jonathan Neal, Global Marketing Manager for Golf Pride Grips. "A repeatable grip is critical for many of the world's best players in the world, as 1 out of every 3 PGA TOUR players currently use a grip with a reminder rib. However, they uniformly provided us feedback that they want it to be more pronounced. That insight led us to develop ALIGN Technology to assist the best players in the world and amateurs alike to feel alignment and to square the clubface."

The MCC ALIGN and MCC Plus4 ALIGN grips will hit retail in Spring with a street price of $10.99 per standard size and $11.49 for midsize grip. For more information on the ALIGN Technology and the entire 2017 Golf Pride product offering, visit

Eaton's Golf Pride Grips Division is the world's largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division's Golf Pride brand is recognized globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit

Eaton is a power management company with approximately 95,000 employees. The company provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton sells products to customers in more than 175 countries. For more information, visit

Tuesday, January 10, 2012

SOUTHERN PINES, N.C. ... Diversified industrial manufacturer Eaton Corporation announced a number of upcoming additions to the Golf Pride line of grips in 2012. Golf Pride is set to release the New Decade® MultiCompound Whiteout™, Tour Velvet® 360™, Tour 25™, Tour Velvet® BCT® Cord White, Z-Grip™ Cord, and Tour Wrap® 2G® White Midsize in February 2012.

"Golf Pride has long been a leader in new grip technology, from the invention of the slip-on grip to the introduction of the hybrid category of grips," said Dan Koehler, director of sales and marketing for Eaton's Golf Grip Division. "The 2012 lineup offers a grip for every player's needs, ability and club selection. Golf Pride pushes the limits in molded rubber grips to offer the ultimate feel, feedback, performance and consistency to help golfers play their best."

The development of the New Decade MultiCompound was a significant breakthrough in golf grip technology and will soon be available in a new Whiteout design. Created for TOUR players and avid golfers alike, the Whiteout adds a new white material to the upper hand area while maintaining the performance characteristics that make the MultiCompound golf's hottest grip. This high performance hybrid grip provides comfort and responsiveness to the lower hand, while BCT® cord provides moisture management and traction to the upper hand, giving the player the confidence to make a solid shot swing after swing. The Whiteout will be available in red, blue and black.

In addition to the Whiteout, Golf Pride is unveiling two new specialty replacement grips, the Tour Velvet 360 and the Tour 25. Tour Velvet 360 is designed for adjustable drivers, fairway woods and hybrid clubs. It features the popular feel of the Tour Velvet non-slip surface pattern in a 360 degree design that will allow for a consistent appearance regardless of shaft orientation or adjustments. The Tour 25 is Golf Pride's lightest rubber swing grip at only 25 grams, half the weight of a conventional rubber grip. This lightweight model is the perfect replacement grip for drivers and fairway woods that use a light grip as a component.

Golf Pride will also introduce two new cord grips in 2012. The Z-Grip Cord will be Golf Pride's firmest cord grip available. Combining dual layers of texturing for feedback and control, the Z-Grip features a deep "Z" shaped texture pattern that winds vertically around the grip for control, while a significant cord texture throughout provides moisture management. This design pattern is complemented with a white end cap and distinctive white body paint. The Tour Velvet BCT, the most widely used cord grip on TOUR, will soon be available in a new white material with tightly-woven black cotton fibers for excellent traction and all-weather control.


Decade Grip White out

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Thursday, January 21, 2010

Golf Pride® Announces New Grips For 2010

SOUTHERN PINES, N.C. ... Diversified industrial manufacturer Eaton Corporation introduces its new line of Golf Pride brand grips for the 2010 season, which includes the revamped Tour Wrap® 2G™, the purple/black New Decade® MultiCompound and the white/black DD2® swing grips. The new models highlight Golf Pride's innovative technology to increase confidence on the course and provide vibrant color options for its high performance grips to help accommodate personal preference.

"We are excited to refresh and modernize the classic Tour Wrap after 20 strong years in our product line," said Dan Koehler, director of sales and marketing for Eaton's Golf Grip Division. "Golf Pride's commitment to innovation and technology has allowed us to improve one of our best selling, long standing grips. We have a proud heritage of manufacturing the number one grips in golf, and are eager to release the new Tour Wrap 2G into the marketplace."

Traditionally one of the most popular grips in the product line, the Tour Wrap 2G now features enhanced tackiness and an even softer material for a great new feel. The Tour Wrap 2G is available in a range of sizes, including a new Jumbo size with a straighter taper allowing consistent grip pressure for smooth, tension-free swings. The one-piece, simulated wrap grip combines the look and feel of luxury leather with the durability, economy, and performance of high-tack rubber. It's available in black, and two new colors; white, and red.

The purple/black color scheme of the New Decade MultiCompound grip joins the already broad spectrum of white, red, sky blue, blue, yellow, orange and green swing grips. The ultimate in form and function, the New Decade MultiCompound fuses high-performance rubber, providing comfort and responsiveness for the lower hand, with the moisture management and traction properties of cord for the upper hand.

Influenced by the success of the white MultiCompound grip, Golf Pride introduces the white DD2 for 2010. The DD2 is a technically advanced grip that combines a firm core for stability with a soft exterior for comfort and control. Extending to the surface in key areas, the black base material creates a visual thumb placement guide while providing additional stability. The DD2 is designed for all skill levels and provides the superior durability and performance expected from a Golf Pride grip. In addition to the new white model, the DD2 is available in blue and red standard sizes, and sky blue undersize.

 For more information, visit


Monday, October 22, 2007

Yellow New Decade™ MultiCompound Swing Grip From Golf Pride® Available in November 2007
… Diversified industrial manufacturer Eaton Corporation announced today the release of a yellow version of its already popular New Decade™ MultiCompound swing grip. The new yellow model adds another color to the fastest growing grip model on TOUR and will be available in most golf retailers in November 2007.

"Due to overwhelming demand driven by use and visibility on global professional tours, we are excited to release this new yellow MultiCompound grip," said Jeff Fiorini, general manager for Eaton's Golf Grip Division. "The MultiCompound has become one of Golf Pride's best selling grips, and adding another color to the lineup provides golfers with more options to personalize their clubs."

The Yellow New Decade MultiCompound is an innovative hybrid grip that fuses the positive performance of rubber and cord for an exciting look and feel. The grip boasts Golf Pride's exclusive black Velvet Cord in the upper hand area for firm all-weather control, and a soft, yellow rubber material in the lower hand for ultimate control and responsiveness. This grip is also available in red, pink, orange, shamrock and blue. 

For more information, visit

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