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Tuesday, May 23, 2017

Chip Brewer, Callaway Golf’s CEO, started the company’s first quarter conference call earlier this month to Wall Street with an apology. “Let me apologize for this in advance, but I can't resist it. I believe it's fair to say that Q1 2017 was an EPIC quarter for our company.” Brewer said its EPIC driver fueled the company’s financial results in the reporting period. Pun aside, he added later, “I think once and we're all done,” referencing the temptation to use the epic tagline again.

While the pun might be considered one and done, that isn’t the case for Callaway in terms of branching out on the EPIC platform. When Brewer came to Callaway in February of 2012, he challenged Dr. Alan Hocknell, Callaway’s head of R&D, to create his “dream iron” ? the iron Doc Hoc would design for himself. As the story goes, the new CEO imposed no limit on time, materials or cost. Sounds a little along the path of PXG, doesn’t it? According to Callaway, more than 70 people were enlisted to help determine what was needed and how to create it. Engineers, metallurgists, industrial designers, Tour pros, professional club fitters; all took part in conceptualizing, developing, refining, and testing.

epicironNo stone was unturned, as they say, in an effort to eke out a superior and more pleasing combination of distance, control, forgiveness and feel. The result is the Epic and Epic Pro irons, both promising the best performance package in an iron in Callaway’s illustrious history.

Callaway reported the Epic iron has an ultra-thin, ultra-fast face that is turbocharged by an improved 360 Face Cup architecture that reduces the rim thickness to 1mm at its thinnest point. That allows the rim to flex more readily, consistently and at greater speed. That increases ball speed for more distance, and gives more ball speed on impact toward the toe, toward the heel, high up and especially down low ? the most common place where mis-hits occur. 

Inside the head, fundamental changes were made to Callaway’s Internal Standing Wave technology, a weighting method that affects launch, spin and feel. In simple terms, the ISW is a flat, asymmetrically shaped piece of metal that helps pinpoint CG location to promote optimum launch and spin in each head, and helps control vibration to promote unique feel. In this case, ISW consists of a specially shaped piece of MIM’ed tungsten. MIM’ed stands for Metal-Injected Molding, an injecting-molding process that uses finely powdered metal to create intricately shaped parts with tremendous precision.

Parts spend up to 41 hours of furnace-time at temperatures up to 2500 degrees Fahrenheit to fuse the powder into a solid piece. MIM’ed tungsten allows a new combination of size, shape and weight for the ISW, allowing Callaway to precisely position the CG location differently in each individual iron. Extremely low in the long-irons to promote easier launch and high, long flight; and progressively higher as loft increases to promote a lower flight in the short-irons for added control; and a balance of easy launch and control in the middle-irons, according to the company.

Callaway said it made equally significant improvements to the clubhead’s Exo-Cage construction. (This is the second Callaway iron to employ Exo-Cage. The first, Big Bertha OS) In Epic, the company incorporated a high-grade steel structure into the center of the cavity to add strength and stiffens the body, especially the topline and sole, so that the face can take on more impact load. The term for this is “energy lensing.” In Epic irons, energy lensing raises the efficiency level of the face to promote faster ball speed and distance. That, combined with face thicknesses finished to a tolerance of 1/1000th of an inch, according to the company, helped Callaway to elevate the COR right up close to USGA limit of .830 COR in the 3-iron through 7-iron. It’s the first time Callaway said it had so many irons in a single set bump up epichybridagainst the COR limit.

The Epic Pro irons share all the same material and technological advancements, but in a more compact head with a thinner topline and sole and less offset -- qualities that make it slightly less forgiving but significantly more workable, a trade many better players are willing to make. That said, Epic Pro, according to the company, boasts Callaway’s best-ever overall performance package of distance, workability and forgiveness in a player’s iron.

Given the level of detail and costs involved in the creation of the Epic and Epic Pro, you likely have come to the conclusion that it has been passed on to the consumer. You would be correct. The irons debut at retail on June 16th at a cost of $250 per club (steel), $280 (graphite).

Epic isn’t finished with the irons. It also will be available in a hybrid. The Epic hybrid incorporates a crown consisting of Callaway’s proprietary triaxial carbon composite material. Used in its GBB Epic driver and fairway woods, triaxial carbon is the thinnest and lightest composite material the company has ever used. The weight it saves is redistributed into strategic locations within the head to increase MOI and lower the CG.

During development Callaway said it studied and tested a variety of new ways to enhance launch and trajectory, and succeeded by incorporating MIM’ed tungsten into its Internal Standing Wave technology. (MIM stands for Metal-Injected-Molding, an injecting molding process using finely powdered metal to create intricately shaped parts with precision.) The precise shape and weight of this MIM’ed tungsten piece (1.8x heavier than steel, according to the company) allowed it to achieve the specific mass property goals necessary to raise this hybrid’s high forgiveness and easy launch characteristics to the next level.

Epic hybrids are equipped with UST’s new Recoil 760 ion?plated graphite shaft engineered to promote great feel, long distance and tighter dispersion. The Epic hybrid (also at retail starting June 16th) is available 2H-5H at $279.99 each.

Tuesday, February 28, 2017

Model: Callaway Sure Out Wedge
Available Lofts: 58° and 64°
Stock Shafts: KBS Tour 90 (Steel) UST Wedge 65 (Graphite)
MSRP: $119.99

Callaway Sure Out Wedge-2


When I saw the Callaway Sure Out Wedge at the PGA Show, I was instantly reminded of two things:

To be sure, it’s a design that’s appreciably different than what most of us carry, and for that reason alone, it quickly became a point of discussion at PGA Show between myself and one of the other equipment media guys.

I say it looks pretty good for what it is. The differing opinion; it doesn’t look good, regardless of what it is.

The differing assessments boil down to two things.

  • Super Game Improvement Wedges Look Weird – mostly because we seldom see them. The majority of golfers, regardless of their ability, carry a conventional blade-style wedge…Vokey, most Cleveland stuff, Mack Daddy, and even the occasional TaylorMade. True game-improvement wedges are few and far between. Super-Game-Improvement wedges? Fewer still. Until now the category included the Cleveland Smart Sole and whatever happens to pop-up on the Golf Channel between showings of Tin Cup. The infomercial component is likely why many of us shake our heads when we see something like the Sure Out.
  • The Rounded Leading Edge – If you like the way the Callaway PM Grind Wedge sets up (where the rounded leading edge appears to sit a bit under the ball, you’ll likely find the Sure Out a bit more appealing than a guy who hates the way the PM Grind looks at address. I love it. My discussion partner, however; not what you’d call a PM Grind fan.

Callaway Sure Out Wedge-3


Yeah, I’m being kind. Visually distinct is a kinder take on weird looking, perhaps even ugly. So why make such a weird looking wedge? Because it simplifies the game for the target demographic.

If that’s not you, then it’s not you. No hard feelings. No need to grumble, but if it is you, allow me to tell you more.

The Sure Out Wedge is the result of Callaway’s work with Hank Haney. Tiger time behind him, Haney’s current pool of students is mostly made up of middle and high handicap golfers, many of whom admittedly don’t spend a lot of time practicing their short games.

At Haney’s urging Callaway set about to design a high lofted wedge that’s easy to use.

Callaway Sure Out Wedge-1


Allow me to answer your question with a question: Have you ever carried a 64° wedge?

Talk about risk reward…

That easy to use stuff means is a wedge that doesn’t require the golfer to change his stance, is designed to be hit with a square face from any lie (no manipulating the face to get out of the bunker), and is basically impossible to chunk, blade, or shank.

There’s a small part of me thinking sign me up right now.

The enhanced playability is the result of Sure Out’s unconventional design. Like the PM Grind the Sure Out features grooves across the full face. So no matter how awful the swing, you’ll (almost) always catch groove.

The wedge is larger heel to toe than a conventional wedge (more forgiveness), and it has a wider (massively wide) sole with lots of bounce and plenty of camber (the radius of the sole front to back) to help the club travel through the fairway, rough, and sand without digging.

All of this, plus a bit of shank-proofing in the hosel transition, should make it easier for guys who struggle with their short games to get up and down more often.

Callaway Sure Out Wedge-4


Consider that as many stock iron shafts have gotten lighter, wedge shafts have remained on the heavy side. With the Sure Out wedge, Callaway has made a reasonable effort to align the wedge shaft with the type of iron shaft that’s likely in the bags of the intended audience.

Instead of your typical way-above-100-gram offering, the stock shafts in the Sure Out wedge are a 90 gram KBS (steel) or a 65 gram UST (graphite). It’s the kind of makes perfect sense design decision that should further enhance the playability for slower speed golfers including seniors and women.


Available in two lofts (58° and 64°) it’s plenty reasonable to say that the Sure Out wedge isn’t for everyone – and I suspect Callaway isn’t banking on it setting the market on fire. For those who struggle with their short games, particularly with higher lofted wedges, however; the Sure Out make a lot of sense…despite its distinctive aesthetic.

The Callaway Sure Out wedge will retail for $119.99. Availability beings 3/10 through




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Wednesday, September 7, 2016

 CARLSBAD, Calif., Wednesday, September 7, 2016 - Today Callaway Golf Company (NYSE: ELY) officially announced its new line of Big Bertha OS Irons and Hybrids. These products will be available at retail nationwide on September 30.

Big Bertha OS Irons incorporate a revolutionary clubhead construction, called the Exo-Cage, that promotes more distance from an iron in an entirely new way. The Exo-Cage's extraordinary combination of strength and light weight allows Callaway engineers to distribute more discretionary weight into strategic locations to promote more forgiveness, and allows the industry-leading, next-generation 360 Face Cup technology to function more efficiently.

The result is more ball speed across the face to give golfers more distance on every swing. These irons also feature higher launch for longer carry from a tungsten-loaded standing wave, and a progressive CG for increased control.

The Big Bertha OS Hybrids deliver explosive distance and ultimate forgiveness thanks to a deeper body, larger and faster face, and a next-generation Hyper Speed Face Cup. It's a hybrid that's super easy to launch high and long.

The Big Bertha OS Irons will be available at a retail price of $1,099 for a steel set, and $1,299 for a graphite set. The Big Bertha OS Hybrids will be available at a price of $249 each.


For more information about the new Big Bertha OS golf clubs, please visit




Tuesday, August 30, 2016

 CARLSBAD, Calif., Monday, August 23, 2016 - Today Callaway Golf Company officially announced its new line of Big Bertha Fusion Drivers and Fairway Woods. Both products will be available at retail nationwide on September 30.

Big Bertha Fusion Drivers deliver a material change in forgiveness and distance, led by an aerospace-grade titanium skeleton called an EXO-Cage. The EXO-CAGE is fitted with a crown and sole composed of an ultra-light, ultra-strong material called Triaxial Carbon. The fusion of these materials allowed Callaway engineers to position substantially more weight in the perimeter and far back from the face, resulting in a dramatically higher level of forgiveness.

An innovative new head shape combines fast aerodynamics with high MOI, and the proprietary Speed Step that Callaway designed with the help of aerodynamics experts is built to increase head speed.

The Big Bertha Fusion Fairway Woods reach a new level of forgiveness by fusing a Triaxial Carbon crown, which is 78 percent lighter than a typical steel crown, with a steel body to promote straighter and longer shots. The innovative head shape leads to improved launch and distance, and Callaway's industry-leading Hyper Speed Face Cup promotes high ball speeds across the face.

The Big Bertha Fusion Driver will be available in 9*, 10.5* and 13.5* HT lofts with a retail price of $399. The fairway woods will be available in 3-, 5- and 7-wood options at a retail price of $249 each. For more information about the new Big Bertha Fusion golf clubs, visit

About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf® and Odyssey® brands worldwide. For more information please visit





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Tuesday, March 15, 2016

 A FIRST FOR CALLAWAY GOLF: Back in early January, Callaway Golf introduced its XR16 drivers. There was also an XR Pro model that came along at the


same time. The XR16 arrived at retail on January 29th at an MSRP of $349.99. Fast forward a couple of months to today and Callaway has announced the XR 16 Sub Zero driver. According to the company, it represents the lowest Center of Gravity it’s ever engineered in a driver. This means players with high swing speeds that generate a lot of spin can use the Sub Zero to drive the ball even farther, according to the company. Callaway said it has used a new proprietary Carbon Triax Crown, its lowest carbon crown ever to redistribute weight below the neutral axis, which in turn explains the name of the product.

Two interchangeable weights were added in the head (10g and 2g) to fine tune the launch and spin characteristics a player desires for greater distance. With the heavy weight moved forward, it generates the lowest spinning, flattest trajectory, Callaway said. Or move the heavy weight back to promote a slightly higher trajectory and more forgiveness. Callaway is also offering 20 premium shafts to choose from without any additional charges. Therefore anyone considering this product would be well advised to take the time to be custom fitted in order to get the most of it, especially in conjunction with the shaft options available.

“The XR 16 Sub Zero was designed to be an excellent complement to our existing XR 16 models,” said Callaway Golf’s Senior R&D Manager for Woods, Evan Gibbs. “It’s really meant for players looking for maximum reduction in spin. This is typically for better players, with higher head speeds who tend to deliver the club a little more consistently at impact. The name Sub Zero comes from the fact the center of gravity is actually below the neutral axis. This is something Callaway has never done before. The key technology that enabled us to do this is a brand new composite material we are using on the crown of this driver. We’ve used carbon fiber crowns for many, many years but this particular construction is very unique. It used a fabric of laminate instead of chopped fibers like we’ve used in the past but combines it with current molding techniques. It gives us superior material properties and allows to design a thinner and much lighter crown.”

Most notably Phil Mickelson has used the XR 16 Sub Zero on Tour this year. However, it will only be available at retail for right-handed players with 9.5* of loft. The expected  retail price is $449.99.

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