Thirty-five years ago, Cobra launched the original Baffler utility metal and it still has its place in today’s game. It has evolved during that time, as anything must in order to adapt to a dynamic market.

In 2004, it continued with the introduction of the Baffler hybrid, followed by the Baffler DWS, then Baffler TWS iterations – which were the No. 1 selling hybrids in the game, according to the company. This year Cobra introduces the Baffler Rail Fairway, drawn from years of knowledge, a compliment to the Baffler Rail Hybrid, which it introduced earlier this year.

“Baffler hybrids have long been known for their exceptional forgiveness, control and versatility,” said Brian Zender, General Manager and SVP of Cobra-PUMA Golf. “Our R&D team applied technology from our hybrid series to create the high performance Baffler Rail Fairway. This entirely new line will appeal to golfers looking for more forgiveness and control in their long approach shots – as the Baffler Rail Fairway is the highest launching, easiest to hit fairway wood we’ve ever produced.”
 

The new Baffler Rail Fairway has a new, unique oversized head design and a very shallow face, which Cobra said results in an extreme forgiveness that launches the ball with ease. It features the 9 Point Face Technology Cobra is known for already along with a thin, lightweight maraging steel face that allows for 10 percent of the weight to be strategically repositioned low and back, for improved launch characteristics and an expanded sweet zone, the company said.
 

“We’ve optimized every key performance attribute with the new Baffler Rail Fairway,” said Tom Preece, Vice President of Research & Development for Cobra Golf. “The shallow clubface on the oversized clubhead will help get the ball airborne quickly and with ease. The four-way rail sole is designed to optimize contact with the turf, as the club comes into the ball. This forgiving design promotes more pure ball striking. The high-strength, maraging steel face – combined with our exclusive 9 Point Face Technology -- allows us to reposition weight low and back, to improve launch characteristics and optimize ball flight, and results in very little distance loss on off-center hits.”

The Cobra Baffler Rail Fairway ($185) is available in 3/F (15.5°), 5/F (18°), and 7/F (20°) models, with a Fujikura Motore graphite shaft (Lite-55g, R-60g or S-60g flex) and a Lamkin grip.

A women’s model is available in 3/F (18°), 5/F (20°), and 7/F (22°) models, with Fujikura Baffler Rail F graphite shaft (women’s-50g flex) and Golf Pride grip. The Baffler Rail Fairway will be in golf shops the first weekend in June.

CARLSBAD, CA (March 19, 2010) - Cobra Golf unveils the new high-performance Cobra S2 Max in both iron and iron-hybrid integrated sets. While both sets are designed for maximum forgiveness and high launch for mid- to high-handicap players, the S2 Max Iron-Hybrid Set features Baffler-style hybrids that provide proper distance gapping throughout the set for players who prefer hitting forgiving hybrids over long irons.

"The new Cobra S2 Max Irons and Iron-Hybrid Set are truly the ultimate in super game-improvement clubs," said Brian Zender, General Manager of Cobra Golf. "The combination of the Baffler-inspired hybrids and low-profile, wide-sole irons in the S2 Max Iron-Hybrid Set provides superior forgiveness and accuracy. The iron-hybrid set is also designed to provide consistent distance gaps to promote reliable distance from each club in the set. The fact that the Cobra S2 Max line received a Gold Award in the 2010 Golf Digest Hot List is a testament to its superior performance and forgiveness. The S2 Max was also named category leader for Look, Sound and Feel, which speaks to the quality of these game-improvement clubs. Golfers will experience the highest level of forgiveness that Cobra offers and will play with more confidence from the fairway and rough."

COBRA S2 MAX IRON-HYBRID SET
For golfers who prefer the increased forgiveness of hybrids to hit long shots, the Cobra S2 Max Iron-Hybrid Set is offered with hybrids as long-iron replacements. The Baffler-style hybrids are ideal for mid- to high-handicap players seeking maximum forgiveness in a set. The clubface features Cobra's exclusive 9 Point Face Technology, which helps increase ball speeds on shots hit across the face. The iron-hybrid set offers consistent distance gapping from one club to the next throughout the set, so the transition from iron to hybrids provides consistent, reliable distances.

"The Cobra S2 Max Iron-Hybrid Integrated Set has been specifically designed and tested to achieve correct and consistent distance gaps between clubs," said Tom Preece, Vice President of Research & Development for Cobra Golf. "The set comes pre-customized with hybrids and irons, so players don't have to choose which irons need to be replaced by hybrids. In addition, the hybrids were designed utilizing the technology of our No. 1-selling Baffler hybrid and provide the superior forgiveness, accuracy and versatility that mid- to high-handicap golfers desire."

9 Point Face Technology
• 9 Point Face Technology offers improved forgiveness and accuracy across the clubface due to a larger sweet zone.

Low-Profile Irons with Baffler-Style Hybrids
• Wide-sole, low-profile irons increase forgiveness and provide high launch. Deep-face hybrids provide a large sweet zone and high MOI for maximum forgiveness.

Consistent Distance Gapping
• From long hybrids to short irons, the S2 Max Iron-Hybrid Set is designed to provide consistent and reliable distances from one club to the next.

The Cobra S2 Max Iron-Hybrid Set is available in two sets for men, along with Women's and Seniors'/Lite:
* Men's Graphite set includes 3/H, 4/H and 5/H hybrids, and 6-PW irons, featuring Aldila DVS-HL shafts ($776 SRP).
* Men's Steel set includes 3/H and 4/H hybrids with Aldila DVS-HL graphite shafts, and 5-PW irons with FST steel shafts ($632 SRP).
* Women's and Seniors'/Lite sets include 4/H, 5/H and 6/H hybrids, 7-PW, and SW irons with Aldila DVS-HL graphite shafts ($776 SRP).

Gap and sand wedges are also available separately for any version of the set. All clubs have Golf Pride grips.

The Cobra S2 Max Iron-Hybrid sets are shipping to golf retailers now.

COBRA S2 MAX IRONS
The Cobra S2 Max Irons offer improved forgiveness, accuracy and distance for super game improvement. An expanded sweet zone - from Cobra's exclusive 9 Point Face Technology - helps generate consistent ball speed across the entire clubface. The cavity back design complements the wide-sole, low-profile design in this set, to promote maximum forgiveness and a higher launch.

9 Point Face Technology
• 9 Point Face Technology creates an expanded sweet zone that promotes consistent power with improved forgiveness and accuracy.

Wide-Sole, Low-Profile Design
• The wide sole and low-profile design shift the Center of Gravity (CG) low and back to improve launch characteristics and maximize forgiveness, while a contoured sole improves turf interaction for more consistent shots from any lie.

The Cobra S2 Max Irons are available in men's high-launch Aldila DVS-HL graphite shaft as well as and lightweight FST steel shafts (4-PW, GW) and women's and seniors' Aldila DVS-HL graphite shafts (5-PW, GW, SW) - with Golf Pride grips.

The Cobra S2 Max irons are shipping to golf retailers now, with a suggested retail price of $500 for steel and $630 for graphite.

For more information about the Cobra S2 Max Irons and Cobra S2 Max Iron-Hybrid Integrated Set, visit  online at www.cobragolf.com

INTRODUCING THE COBRA S2 MAX IRON AND IRON-HYBRID SETS

Award-winning iron and iron-hybrid integrated sets promote maximum forgiveness, accuracy and distance

CARLSBAD, CA (March 19, 2010) - Cobra Golf unveils the new high-performance Cobra S2 Max in both iron and iron-hybrid integrated sets. While both sets are designed for maximum forgiveness and high launch for mid- to high-handicap players, the S2 Max Iron-Hybrid Set features Baffler-style hybrids that provide proper distance gapping throughout the set for players who prefer hitting forgiving hybrids over long irons.

"The new Cobra S2 Max Irons and Iron-Hybrid Set are truly the ultimate in super game-improvement clubs," said Brian Zender, General Manager of Cobra Golf. "The combination of the Baffler-inspired hybrids and low-profile, wide-sole irons in the S2 Max Iron-Hybrid Set provides superior forgiveness and accuracy. The iron-hybrid set is also designed to provide consistent distance gaps to promote reliable distance from each club in the set. The fact that the Cobra S2 Max line received a Gold Award in the 2010 Golf Digest Hot List is a testament to its superior performance and forgiveness. The S2 Max was also named category leader for Look, Sound and Feel, which speaks to the quality of these game-improvement clubs. Golfers will experience the highest level of forgiveness that Cobra offers and will play with more confidence from the fairway and rough."

COBRA S2 MAX IRON-HYBRID SET
For golfers who prefer the increased forgiveness of hybrids to hit long shots, the Cobra S2 Max Iron-Hybrid Set is offered with hybrids as long-iron replacements. The Baffler-style hybrids are ideal for mid- to high-handicap players seeking maximum forgiveness in a set. The clubface features Cobra's exclusive 9 Point Face Technology, which helps increase ball speeds on shots hit across the face. The iron-hybrid set offers consistent distance gapping from one club to the next throughout the set, so the transition from iron to hybrids provides consistent, reliable distances.

"The Cobra S2 Max Iron-Hybrid Integrated Set has been specifically designed and tested to achieve correct and consistent distance gaps between clubs," said Tom Preece, Vice President of Research & Development for Cobra Golf. "The set comes pre-customized with hybrids and irons, so players don't have to choose which irons need to be replaced by hybrids. In addition, the hybrids were designed utilizing the technology of our No. 1-selling Baffler hybrid and provide the superior forgiveness, accuracy and versatility that mid- to high-handicap golfers desire."

9 Point Face Technology:

• 9 Point Face Technology offers improved forgiveness and accuracy across the clubface due to a larger sweet zone.

Low-Profile Irons with Baffler-Style Hybrids:

• Wide-sole, low-profile irons increase forgiveness and provide high launch. Deep-face hybrids provide a large sweet zone and high MOI for maximum forgiveness.

Consistent Distance Gapping:

• From long hybrids to short irons, the S2 Max Iron-Hybrid Set is designed to provide consistent and reliable distances from one club to the next.

The Cobra S2 Max Iron-Hybrid Set is available in two sets for men, along with Women's and Seniors'/Lite:

• Men's Graphite set includes 3/H, 4/H and 5/H hybrids, and 6-PW irons, featuring Aldila DVS-HL shafts ($776 SRP).
• Men's Steel set includes 3/H and 4/H hybrids with Aldila DVS-HL shafts, and 5-PW irons with FST steel shafts ($632 SRP).
• Women's and Seniors'/Lite sets include 4/H, 5/H and 6/H hybrids, 7-PW, and SW irons with Aldila DVS-HL graphite shafts ($776 SRP).

Gap and sand wedges are also available separately for any version of the set. All clubs have Golf Pride grips.

The Cobra S2 Max Iron-Hybrid sets are shipping to golf retailers now.

COBRA S2 MAX IRONS
The Cobra S2 Max Irons offer improved forgiveness, accuracy and distance for super game improvement. An expanded sweet zone – from Cobra's exclusive 9 Point Face Technology – helps generate consistent ball speed across the entire clubface. The cavity back design complements the wide-sole, low-profile design in this set, to promote maximum forgiveness and a higher launch.

9 Point Face Technology:

• 9 points face technology creates an expanded sweet zone that promotes consistent power with improved forgiveness and accuracy.

Wide-Sole, Low-Profile Design:

• The wide sole and low-profile design shift the Center of Gravity (CG) low and back to improve launch characteristics and maximize forgiveness, while a contoured sole improves turf interaction for more consistent shots from any lie.

The Cobra S2 Max Irons are available in men's high-launch Aldila DVS-HL graphite shaft as well as and lightweight FST steel shafts (4-PW, GW) and women's and seniors' Aldila DVS-HL graphite shafts (5-PW, GW, SW) – with Golf Pride grips.

The Cobra S2 Max irons are shipping to golf retailers now, with a suggested retail price of $500 for steel and $630 for graphite.

S2 Max Iron Men's	S2 Max Iron Women's	S2 Max Hybrid Men's	S2 Max Hybrid Women's
S2 Max Grip	S2 Max Shaft

For more information about the Cobra S2 Max Irons and Cobra S2 Max Iron-Hybrid Integrated Set, visit   www.cobragolf.com,

Fairhaven, MA (March 10, 2010) - Acushnet Company, the golf business of Fortune Brands, Inc. (NYSE:  FO), announced today that it has signed an agreement for the sale of Cobra Golf to PUMA AG.  The sale includes the Cobra brand, as well as related inventory, intellectual property and endorsement contracts, and is subject to customary closing conditions and regulatory approvals.

Acushnet also announced plans to continue to provide services for an agreed upon period of time beyond the closing of the sale to facilitate a seamless transition.  Services such as production, distribution, field sales and customer service will ensure that Acushnet Company’s Cobra trade accounts and golfers continue to receive industry-leading service during this transition period.  

“With the sale of Cobra, we have the opportunity to devote all of our resources to the global growth of our industry-leading Titleist and FootJoy brands,” said Wally Uihlein, Chairman and CEO of Acushnet Company.  “At the same time, Cobra is a strong brand with a heritage of innovation, and we wish the quality associates guiding the brand future success.  Golfers and our valued partners will remain the key focus throughout the impending sale and we are confident that our customers will continue to be serviced to our high standards.”

Pending regulatory approval, the effective date of the sale of Cobra Golf to PUMA is expected to be early in the second quarter, and all business will continue to be conducted by Acushnet Company until that time.  All Acushnet Company associates dedicated to the Cobra business are expected to become employees of PUMA.  Financial terms of the pending transaction were not disclosed.

“Titleist and FootJoy are powerful golf brands that are poised for long-term growth,” continued Uihlein.  “This laser focus and our longstanding commitment to deliver superior performance and quality will strengthen golfers’ trust in the Titleist and FootJoy brands in all global markets.”