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Friday, November 8, 2013


Company sets sights on becoming No. 1 in golf footwear and believes it will surpass $2 billion in sales by 2015
CARLSBAD, CALIF. (November 7, 2013) - TaylorMade-adidas Golf (TMaG), the largest golf company in the world, announced today, Q3 sales of $280M (EUR 210M). Through YTD September, TMaG reports sales of $1.3B (EUR 981M). The company saw YTD sales increases in the iron, footwear and apparel categories, which grew 3%, 13% and 4% respectively compared to the prior year. Regionally, the U.S., which accounts for more than half of TMaG's global sales, grew 3%.

TaylorMade has dominated the metalwood category for a decade, achieved category leadership in irons in 2011, and currently is second in footwear. CEO and President Mark King expects continued growth in the footwear category to put the company on pace to overtake the top spot in footwear by 2015.

"Strong equipment sales combined with our growth in the footwear and apparel categories have us on track to surpass the unprecedented $2 billion sales barrier by 2015," said King. "We believe the industry will rebound in 2014 from the 10% YTD drop in the U.S. metalwood market size and 6% drop in U.S. rounds played that have impacted growth in 2013."

The company also continues to lead in the iron category, owning 27% YTD marketshare in the U.S. YTD iron sales growth was fueled by the retail success of RocketBladez and the recent release of SpeedBlade, a performance iron that delivers extraordinary distance and forgiveness. What separates the two iron sets from competitor sets is the Speed Pocket, a handle-bar shaped slot in the sole of the 3-7 irons that enables a large area of the face to flex and rebound at impact, resulting in faster ball speed, higher launch and better feel.

Other areas of growth include the most recent acquisition of Adams. In the putter category, TaylorMade saw a strong double-digit YOY increase based on Q3 global data, which can be attributed to the retail popularity of the company's "counter balance" putter models, namely the Daddy Long Legs. In June, TaylorMade Golf ambassador Justin Rose won the U.S. Open playing a counter-balance putter - a moment that has helped translate into putter sales at retail.

Last quarter, TMaG announced 2013 was the second consecutive year the company recorded more than $1 billion in sales through the first six months. The company owns 38% of the metalwood marketshare in the U.S. YTD. Last week, company ambassador Dustin Johnson won the HSBC Champions in China playing TaylorMade's SLDR, the No. 1 played driver on tour and No. 1 selling model.

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of EUR 14.9 billion in 2012.

About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade-adidas Golf Company posted 2012 sales of over €1.3 billion.


Wednesday, September 19, 2012


CARLSBAD, Calif. (September 11, 2012) - adidas Golf, an industry leader in footwear innovation and performance technologies, has unveiled adipure motion, the latest evolution in the adipure collection engineered to increase stability with flexibility that will increase a golfer's contact with the ground throughout the swing.

Characterized by exquisite detailing, premium materials and an unsurpassed level of craftsmanship, the adipure line is a modern expression of timeless classics designed to meet the demands of the most discerning class of golfer. The new, elevated adipure motion utilizes revolutionary materials and state-of-the-art outsole construction aimed at freeing the foot and body to move in the way it was inherently meant to, from the ground up to the shoulders.

adidas adipure MOTION

 



"The game of golf has evolved and, quite frankly, so has players' swings," said Bill Price, VP of adidas Golf Footwear. "Our focus for adipure motion was to deliver stability through enhanced flexibility and activate natural foot movement. More flexibility increases ground contact, which in turn maximizes force and ultimately equals more power."

Weighing-in at 5 ounces less and 23% lighter than the previous adipure model, adipure motion features a 7-spike, ultra-light exoskeleton outsole with puremotion™ technology designed to provide dynamic movement and ultimate flexibility. "Heavy, stiff, platform shoes of the past don't provide the motion, support and lightweight comfort today's golfers are seeking, says Dr. Phil Wagner, Sparta Performance. "Natural motion footwear is becoming the new standard on the PGA Tour, and adipure motion with puremotion technology gives golfers premium performance while allowing the foot to function in its most natural state."

An ultra-soft, full-grain aniline leather upper and lining provides superior comfort, while an x-pattern overlay on the heel provides stability in the heel. On the inside, an updated CLOUDFOAM ™ insole delivers everlasting comfort and lightweight cushioning.

Offered in medium and wide widths beginning November 1, 2012, adipure motion carries a two-year waterproof warranty, and is available in a choice of three colorways: Black / Black / Black, Brown / Brown / Scout Metallic, and Running White / Running White / Black. The MSRP is $220 USD.


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Friday, March 9, 2012


Four major-inspired colors honor golf's most prestigious tournaments
 
 
 
Carlsbad, CA (March 8, 2012) -adidas Golf has unveiled their SAMBA GOLF majors collection for 2012, that includes four limited edition colorways, individually numbered and inspired by golf's most prestigious tournaments. Only 1950 pairs of each model have been created, commemorating the introduction year of the original and iconic SAMBA.

Introduced in 1950, the original SAMBA was created to enable soccer players to train on hard, icy ground and quickly evolved to become a dominant indoor soccer shoe. Over time, SAMBA's combination of classic styling and comfortable fit fueled its transcendence into a modern-day essential worn everywhere from athletic fields to city streets regardless of age and gender. Today, the SAMBA has sold more than 35 million pairs worldwide and now, for the first time, golfers can showcase the legendary footwear on the golf course and represent their favorite major in style.
Each limited edition SAMBA GOLF shoe features the classic silhouette and 3-Stripes design, a suede toe-guard and six-cleat outsole for optimal traction and stability. The textile synthetic upper is water-resistant and provides lightweight, durable performance. MSRP $100 USD.
 
 
Commemorating the season opener, this design is inspired by the vibrant colors, heritage and traditions of Augusta National. DARK GREEN / SUN / WHITE available on March 1, 2012.
Inspired by the historic Olympic Club in San Francisco and the patriotic stars and stripes in the United States flag. NEW NAVY / POWER RED / WHITE available on May 1, 2012.
 
 
Celebrating one of the world's premiere links courses, this design is inspired by "Union Jack" - the national flag of the United Kingdom. BRIT BLUE / UNIVERSITY RED / WHITE available June 15, 2012.
Inspired by the warm beaches surrounding Kiawah Island and the epic scenery found in the region of South Carolina. POOL / HALF ORANGE / WHITE available July 15, 2012.
 
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality.
 
Learn more about TaylorMade-adidas Golf  or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.

Thursday, September 22, 2011


Justin Rose Debuts adidas STREET on the PGA Tour En Route to victory at the BMW Championship
 
 
CARLSBAD, CA (September 21, 2011) - adidas Golf, the industry leader in footwear innovation, has introduced the spikeless adidas STREET footwear. adidas Golf Tour Staff professional Justin Rose debuted the new spikeless golf shoe en route to his wire-to-wire win at the BMW Championship last week.

adidas STREET combines iconic adidas styling with full-grain leather for a rich look and feel. The upper is both lightweight and durable, while the soft, spikeless outsole provides traction, comfort and off-course versatility. The spikeless sole gave Rose superior traction throughout the week, including in wet conditions during the final round when a steady rain fell throughout the back nine.
Rose switched to the adidas STREET last week after being given a prototype pair and was instantly hooked, as the innovative shoe has helped his footwork and allowed him to move freely with the extra flexion and torsion he needs. "I noticed an impressive improvement after wearing the adidas STREET shoe. The softer construction puts less stress on the body and I walk off the course feeling fresher," said Rose.
adidas STREET is designed to allow the foot more natural flexion and torsion while cushioning every step. The spikeless outsole delivers superior traction with 124 strategically placed traction lugs of varying size for a secure grip in all playing conditions, with textured synthetic toe-cap that's super durable and improved abrasion-resistance.
 
adidas Golf launched the Balance Nitro franchise in 2005 leading the Japan spikeless category. Later adids Golf continued innovations with the Traxion Lite series in the US and now the release of the adidas STREET. The adidas STREET is poised to solidify that leadership position when it launches nationally on November 1, 2011. "It's exciting to see the adidas STREET succeed so soon on tour, but not a surprise, since we've been making the best spikeless golf footwear for more than five years," said Kevin Ross, vice president of adidas Golf.
 
adidas STREET carries a manufacturer's suggested retail price (MSRP) of $90 in five colorways - white/white/black, black/black/white, cognac brown/tour white/gum, white/FP royal/FP royal, and white/FP lime/FP lime - to be released on November 1, 2011.
 

 
Learn more about TaylorMade-adidas Golf and its brands at


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Tuesday, August 16, 2011


Adidas Golf has introduced the TOUR360 ATV (All-Terrain Versatility), the company's most technologically advanced shoe to date, it said. The TOUR360 ATV utilizes innovative forefoot flexibility and zonal traction elements to deliver maximum grip, comfort and stability throughout the swing, according to the company. The ATV's multiple flex points in the forefoot allow the foot to move and flex in the way it was inherently meant to, and adapt to any surface.


"This shoe takes all of the advancements of the TOUR360 line and pushes it one step further," said Kevin Ross, VP adidas Golf. "We've taken feedback from our Tour players and combined it with our experience from the previous four versions to make ATV even better - the best performing TOUR360 yet."
 

The product is set to make its PGA TOUR debut at The Barclays during the 2011 FedExCup Playoffs on August 25th. The company said the TOUR360 ATV would be on the feet of several adidas Golf Tour Staff professionals including Sergio Garcia, who recently tested the new shoe. "I love the TOUR360 ATV's new look and bold colors," said Garcia. "It is a very stable shoe that allows me to swing harder and stay grounded throughout my swing."

Adidas Tour 360 ATV Golf Shoes
 

Offered in medium and wide widths, TOUR360 ATV carries a two-year waterproof warranty, and is available in a choice of six colorways: White / Metallic Silver / Energy, White / Black / Metallic Silver, Black / Black / White (Available 9.15.11) and White / White / Black, White / Scout / White, and White / White / Metallic Silver (Available 2.1.12). The MSRP of $190 USD.




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